Digital Media & Content Writer – Employer Branding

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize and produce employer branding content for social media, the careers website, internal communications, recruitment events, and various talent attraction efforts.

• Develop employee testimonials, email campaigns, newsletters, career narratives, thought leadership pieces, DEI, wellness and culture content, blogs, articles, videos, short-form content, infographics, and other visual assets.

• Conduct interviews with employees and leaders to create authentic storytelling content.

• Compose, edit, and proofread content.

• Ensure content is consistent with the Company’s EVP, brand guidelines, and talent attraction strategies.

• Oversee employer brand social media accounts, mainly LinkedIn and other pertinent platforms.

• Establish and maintain a social media content calendar.

• Schedule, publish, monitor, and assess employer brand content.

• Engage with comments, interact with audiences, and promote employee advocacy initiatives.

• Generate content performance reports, track industry trends and competitors, and suggest content opportunities.

• Assist with hiring campaigns, recruitment initiatives, recruitment events, career fairs, graduate programs, and talent community engagement.

• Develop targeted content to attract talent across various functions, locations, and levels of experience.

• Advertise open positions and hiring campaigns via social media and other digital channels.

• Collaborate with external creative agencies, photographers, videographers, and other content partners.

• Monitor employee review sites like Glassdoor and update company-page content accordingly.

• Maintain and refresh careers website content.

• Update job-family content, employee stories, and employer branding materials.

• Assist in initiatives aimed at enhancing candidate engagement and conversion.

⛳️ Requirements

• A minimum of 2 years of experience in employer branding, recruitment marketing, or talent marketing, preferably within a global organization.

• Solid understanding of employer branding, Employee Value Proposition (EVP), and recruitment marketing principles.

• Excellent writing, editing, proofreading, and storytelling abilities.

• Proficient in Canva.

• Experience with social media and content management/scheduling tools, including Hootsuite and Mailchimp.

• Background in managing social media channels and evaluating content performance.

• Strong stakeholder management and communication skills.

🏝️ Benefits

• An inclusive and respectful workplace.

• Equal employment opportunities for all.

• Reasonable accommodations available during the application or interview process.

• Pre-employment screening conducted in line with applicable laws and Corpay policies.

• Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where relevant.