Personalization Strategy Lead – Contract, Freelance, Adobe RTCDP, AEP

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership of the B2B personalization strategy, including audience segmentation frameworks, profile enrichment priorities, and use case roadmaps for enterprise customer segments.

• Establish and oversee audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, ensuring segments are well-structured, documented, and aligned with business objectives.

• Collaborate with the Data & MarTech Architect regarding data inputs, identity resolution logic, and attribute structures that facilitate personalization in AEP and AJO.

• Create and implement content decisioning frameworks and personalization rules in AJO for scalable, audience-driven delivery.

• Work alongside the Journey Optimization Lead to integrate targeting logic into active journeys, and coordinate with the creative partner on content variants, briefs, and asset specifications.

• Maintain a prioritized backlog of personalization use cases, taking into account data availability, business impact, and effort.

• Assist in identity resolution and profile unification in AEP, while also defining governance for audience creation, activation, and overlap.

• Convert personalization performance metrics into optimization recommendations in collaboration with the Analytics & Measurement Lead.

⛳️ Requirements

• A minimum of 7 years of experience in customer segmentation, personalization strategy, audience management, or a similar MarTech field.

• Proficiency with Adobe RTCDP or AEP is preferred; however, candidates with substantial experience in comparable enterprise CDPs (Salesforce Data Cloud, Tealium, Segment, Optimizely) are also encouraged to apply, as the right strategist can quickly adapt to Adobe.

• Deep understanding of B2B data structures, account-based marketing (ABM) segmentation, and the stages of the enterprise customer lifecycle.

• Knowledge of identity resolution, first-party data strategies, and profile unification within a CDP.

• Experience in building and managing content decisioning frameworks, offer management, or personalization strategies for multi-channel programs.

• Proven ability to collaborate effectively across creative, data, analytics, and technology teams.

• Excellent writing skills for crafting personalization briefs and audience requirement specifications.

• **Preferred Qualifications:**

• Direct experience with AJO offer decisioning, content cards, or real-time personalization features.

• Involvement in a CDP implementation or migration within a personalization or segmentation capacity.

• Familiarity with Adobe Audience Manager or third-party data enrichment.

• Understanding of B2B KPIs, account engagement scoring, and intent data.

• Background in MarTech consulting or agency delivery.

• Experience in enterprise B2B sectors such as telecommunications, technology, or financial services.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive company culture.