Director, Digital Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Builders’ social media strategy across all platforms, establishing the vision, standards, and playbooks that guide the team's engagement and growth on each channel. Create platform-specific strategies that accurately reflect audience behavior.

• Lead and nurture the social media team, promoting a culture of creativity, experimentation, and accountability for both quality and performance.

• Focus on community quality rather than superficial metrics, devising strategies that cultivate a highly engaged, loyal audience instead of merely pursuing follower counts, and establishing the organizational standard for meaningful engagement.

• Create and implement a creator strategy that embraces ideological diversity - identifying credible voices from both the left and right who can authentically communicate cross-partisan, solutions-oriented narratives.

• Direct the YouTube strategy as a prominent growth opportunity - crafting a channel vision, content framework, and growth plan that transforms Builders’ presence into a significant hub for civic storytelling and community engagement.

• Stay informed about platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into actionable recommendations for the team.

• Oversee the paid media strategy across social, search, and programmatic channels - managing audience targeting, creative testing, and budget allocation.

• Collaborate with the CMO on budget planning and media mix decisions, providing data-driven suggestions on investments that yield the highest growth potential.

• Establish and manage a rigorous creative testing framework - ensuring every campaign delivers insights that build over time.

• Supervise paid media execution in collaboration with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment.

• Continuously refine campaigns based on performance data, adjusting targeting, creative, and spending in real time to ensure cumulative campaign insights.

• Act as the organization’s strategic lead on campaign insights - managing the frameworks, dashboards, and reporting schedules that provide the CMO and senior leadership with a clear, integrated view of strategy execution across all channels, not limited to digital.

• Define and monitor social and media KPIs across awareness, engagement, conversion, and audience growth - linking planned activities, executed actions, and actual impact.

• Transform performance data into clear, actionable recommendations that guide future strategy - pinpointing successes, failures, and areas for organizational focus or adjustment.

• Manage social listening as a strategic function by utilizing qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and gauge the impact of Builders’ messaging in the real world.

• Advocate for the intelligent, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection.

• Assess and recommend tools that enhance the team's efficiency, accuracy, and impact - prioritizing tools that support strategy rather than replace it.

• Stay up-to-date with the evolving AI and martech landscape, providing forward-thinking recommendations to the CMO on how technology can give Builders a competitive advantage.

• Serve as a digital strategy thought partner to the CMO, Creative Director, and Editorial Director - integrating data and platform expertise into every major content, campaign, and communication decision.

• Collaborate with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are cohesively integrated, delivering the right message to the right audience in the right format on the right channel.

• Manage external vendors, analytics partners, and paid media agencies - establishing clear expectations, holding partners accountable, and ensuring strategic alignment.

⛳️ Requirements

• 7-10 years of experience in digital strategy, growth marketing, or paid media, with a portfolio showcasing both strategic leadership and hands-on execution.

• Extensive, current knowledge of major social and digital platforms - understanding their algorithmic, cultural, and commercial dynamics, while staying ahead of their evolution.

• Proven success in driving measurable audience growth and engagement through integrated organic and paid digital strategies.

• Strong analytical abilities and comfort with data - capable of building a performance framework, interpreting results, and translating them into strategy without relying on a data team.

• Experience leading paid media campaigns across social, search, and programmatic channels, including budget oversight and agency management.

• Exceptional strategic communication abilities - adept at synthesizing complex data and platform dynamics into clear and compelling recommendations for senior leadership.

• A genuine connection to culture: you consume media avidly, identify what resonates and why, and incorporate that instinct into your strategic thinking.

• Experience in a dynamic, mission-driven, or startup-like environment where you've had to establish systems while executing against them.

• Collaborative and entrepreneurial by nature - thriving in cross-functional settings and effectively engaging editorial, creative, and marketing teams.

• Genuine enthusiasm for the Builders mission and the ability to leverage your expertise in support of a cross-partisan, solutions-oriented civic movement.

• Nice to Have

• Experience in civic, advocacy, nonprofit, or public affairs communications.

• Experience in scaling digital audiences for a media brand, movement, or public figure.

• Familiarity with AI-assisted marketing workflows and tools.

🏝️ Benefits

• Competitive annual salary [$135,000 - $150,000]

• Comprehensive health, dental & vision insurance with 100% company coverage options

• 25 days of Paid Time Off (20 personal, 5 sick)

• 401K plan with company matching

• Flexible, remote work environment

• Charitable gift matching program

• The chance to make a real difference through your daily work