Performance Media Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create media plans and strategies that align with business goals, target demographics, and performance metrics.

• Plan, oversee, and enhance paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Establish and execute campaigns, ensuring alignment between planning and implementation.

• Manage campaigns aimed at enhancing brand recognition and driving direct responses that yield conversions and measurable actions.

• Track investments, budget distribution, delivery pacing, and outcomes relative to KPIs.

• Evaluate performance data, uncover opportunities, and suggest data-driven optimizations.

• Prepare reports and presentations that include analyses, recommendations, and insights.

• Work collaboratively with media buyers and project team members to synchronize execution and strategy.

• Organize requests, monitor timelines, prioritize tasks, and meet deadlines effectively.

• Engage in meetings with clients, stakeholders, and international teams, articulating strategies, results, and recommendations.

⛳️ Requirements

• Proficient or fluent in English, capable of communicating effectively in meetings, presentations, and discussions with clients and international teams.

• Substantial experience in performance media.

• Understanding of planning, establishing, managing, and optimizing digital campaigns.

• Experience with Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads.

• Practical experience in media buying, campaign setup, and optimization.

• Skill in planning media based on objectives, target audiences, investments, channels, and performance metrics.

• Analytical mindset with a focus on data-driven decision-making.

• Familiarity with campaigns centered on brand awareness and conversions.

• Capability to coordinate activities, prioritize tasks, and track deliverables in a fast-paced environment.

• Ability to collaborate with diverse stakeholders, align expectations, and develop solutions collectively.

• Self-motivated and proactive.

• Experience with additional paid media platforms and analytics tools is a plus.

🏝️ Benefits

• Flexible benefits card for food and meal expenses.

• Health insurance.

• Dental insurance.

• Flexible working hours and location.

• Home office allowance paid through payroll, regardless of whether the work model is hybrid or fully remote.

• Monthly childcare allowance for employees with children up to 5 years and 11 months old.

• Gym access through a partner platform.

• Paid day off for your birthday.

• Parental leave: 180 days for birthing parents and 30 days for non-birthing parents.

• Additional parental support for caregivers of children with disabilities or neurodivergence.

• Support for physical health, emotional well-being, and overall wellness.

• Free consulting services for social and psychological support, legal advice, and financial guidance.

• Reduced electricity costs via renewable energy sources.

• Complimentary access to SESC.

• Partnerships with educational institutions.

• Assistance from our Talent Development team for personal learning and professional advancement.

• Communities for connection, experience sharing, and enhancing our culture.

• Access to platform certifications and continuous learning opportunities.