Performance Media Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Management and optimization of B2B paid media campaigns

• Oversee and enhance campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

• Ensure the achievement of performance KPIs: CPL, ROAS, CTR, and Qualified Leads

• Develop and maintain performance dashboards by market and channel using Looker Studio and/or Power BI

• Prepare weekly and monthly reports with comprehensive funnel analysis

• Coordinate with account, creative, and client teams to align activation strategies

• Audit landing pages and verify the proper implementation of conversion tags

⛳️ Requirements

• Minimum of 3 years in managing digital paid media campaigns

• At least 2 years of experience in B2B environments

• Experience with regional LATAM accounts is preferred

• Proficient in Google Ads (Search, Display, Demand Gen), Meta Ads Manager, and LinkedIn Campaign Manager for multi-market B2B campaigns

• Implementation of conversion tags, pixels, and events via Google Tag Manager

• Ability to read and interpret data in Google Analytics 4

• Construction of dashboards in Looker Studio or Power BI with CRM/MA source integration

• Proficient in Marketo and/or HubSpot for B2B funnel analysis and lead management

• Skilled in Excel and Google Sheets for data analysis and ad hoc reporting

• Design and implementation of paid media strategies

🏝️ Benefits

• A continuously learning environment with access to the most advanced platforms and technologies in the paid media ecosystem

• A dynamic, professional culture focused on results