Performance Media Analyst

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design, configure, and launch campaigns across various digital platforms (Google Ads, Facebook Ads, etc.).

• Continuously monitor campaign performance, making real-time adjustments to maximize return on investment (ROI).

• Utilize analytical tools to gather, interpret, and analyze campaign data, identifying trends and improvement opportunities.

• Create detailed and customized reports for clients, presenting the results achieved and strategic recommendations.

• Efficiently manage campaign budgets, ensuring optimal utilization to meet established objectives.

• Employ segmentation techniques to accurately and relevantly reach the target audience.

• Design and execute A/B tests to evaluate the effectiveness of different creative elements and strategies.

• Stay updated on the latest trends and technologies in the digital marketing field.

• Collaborate with other teams (design, content, development) to ensure campaign coherence.

• Advise clients on digital marketing best practices and the most suitable strategies to achieve their goals.

⛳️ Requirements

• 1-2 years of experience in managing digital campaigns and programmatic advertising tools.

• Proficiency in Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads.

• Experience with programmatic media (DV360, Mediamath, etc.).

• Strong knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics, and Google Data Studio.

• Ability to interpret data and build informative dashboards.

🏝️ Benefits

• Various plans and programs for developing digital and leadership skills, regardless of your role.

• Transparent attraction, selection, and evaluation processes in accordance with local legislation on inclusion, non-discrimination, and equal opportunity.