Performance Marketing Strategy – Operations Lead

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Develop and expand a uniform enterprise-wide strategy for global performance marketing at General Motors.

• Collaborate with the Director of Global Performance Marketing to establish and execute GM's overarching performance marketing vision, principles, standards, and operational model.

• Create scalable frameworks, playbooks, templates, definitions, and decision-making tools applicable across various brands, channels, agencies, and markets.

• Convert business goals into integrated, comprehensive performance marketing strategies.

• Link channel plans and performance metrics to customer behavior, brand health, commercial results, and market conditions.

• Assess media, CRM, search, audiences, creative elements, site experience, offers, incentives, inventory, and channel mix.

• Collaborate with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to align strategy with market execution.

• Design and enhance processes for planning, campaign creation, activation, optimization, performance evaluations, and post-campaign insights.

• Establish operational rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking.

• Act as an unbiased strategic adviser and formulate concise, executive-ready recommendations.

• Foster alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets.

• Mentor brand teams, functional partners, and agencies on performance marketing strategy, execution, optimization, and decision-making.

• Collaborate with Performance Marketing Leads to enhance adoption, share insights, and scale effective methodologies.

⛳️ Requirements

• Bachelor’s degree.

• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related fields.

• Experience in strategy within an advertising or media agency, management consulting firm, or similar advisory setting.

• In-depth knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.

• Proven track record of developing standards, frameworks, processes, playbooks, or operational models that enhance organizational performance.

• Ability to lead intricate cross-functional initiatives and influence stakeholders within a highly matrixed organization.

• Strong business acumen linking marketing decisions to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.

• Ability to simplify complex data and information into clear strategic implications, decisions, and executive-ready recommendations.

• Excellent facilitation, communication, relationship-building, and change management abilities.

• Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function.

• Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel.

• Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.

• Capacity to bring organization to ambiguity and translate broad objectives into repeatable processes and clear standards.

• Experience working globally and adapting enterprise frameworks to meet local market needs.

• Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.

🏝️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual contributions.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Retirement savings plan.

• Sickness and accident benefits.

• Life insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• Employee assistance program.

• GM vehicle discounts.