Performance Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement performance marketing initiatives across both digital and offline platforms.

• Manage paid media, email campaigns, landing pages, and promotions to drive lead generation and achieve revenue targets.

• Monitor and report on campaign performance metrics such as ROMI, CPA, CTR, and contributions to the sales pipeline.

• Engage in post-campaign evaluations and continuous optimization efforts.

• Assist with A/B testing and experimentation aimed at enhancing conversion rates and overall campaign effectiveness.

• Adhere to established performance marketing workflows, templates, and best practices.

• Recognize and communicate opportunities for process enhancements.

• Collaborate with Product Marketing, Sales, Creative, and GTM Operations teams.

• Support audience segmentation, list organization, and data gathering efforts.

• Coordinate with internal teams and external vendors to ensure timely delivery and execution of campaign assets.

• Bring issues to the attention of senior team members as necessary.

• Travel to the Middle Tennessee region 2–4 times a year for team meetings.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related discipline is required.

• A minimum of 3 years of experience in marketing or performance marketing with practical campaign management.

• Expertise in marketing analytics and performance evaluation, including ROMI, CPA, CTR, and pipeline contributions.

• Familiarity with coordinating multi-channel campaigns across digital and offline mediums.

• Proven experience with A/B testing and utilizing insights to enhance campaign outcomes.

• Strong collaboration skills across various functions, including Product Marketing, Sales, Creative, and Operations.

• Excellent written and verbal communication abilities with both internal stakeholders and external partners.

• Willingness to travel to the Middle Tennessee area 2–4 times a year for team gatherings.

• Active involvement in an evangelical Christian church is required.

• Experience in supporting B2B or multi-channel demand generation campaigns in a matrixed environment is preferred.

• Familiarity with PowerBI, Monday.com, GA4, Claude.ai, or Workfront is preferred.

• Background in a mission-driven or ministry-focused organization is preferred.

🏝️ Benefits

• Work from Anywhere (WFA) culture.

• Flexible work hours providing autonomy.

• Provision of equipment and resources for an efficient and ergonomic work environment.

• Regular all-team meetings throughout the year.

• Travel expenses covered for key team gatherings for remote employees.

• Healthcare benefits.

• Vacation and sick leave.

• Paid holidays.

• Care days for personal needs.

• 401(k) retirement plan.

• Maternity and parental leave policies.

• Adoption assistance available.

• Time off for mission trips.