Performance Marketing Specialist – Meta, Google Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Manage multiple client advertising accounts on Meta and Google platforms.

• Design, develop, and launch effective campaigns from the ground up.

• Efficiently oversee campaign budgets to maximize return on investment (ROI).

• Continuously refine campaigns based on performance analytics.

• Perform audience research and devise targeting strategies.

• Create testing frameworks for creatives, copy, and landing pages.

• Conduct daily monitoring of campaign performance and implement data-driven enhancements.

• Suggest new growth opportunities for client accounts.

• Recognize trends and proactively recommend campaign enhancements.

• Formulate media strategies that align with client goals.

• Provide guidance on budget distribution across platforms.

• Contribute to the overall digital growth strategy.

• Generate clear performance reports for clients.

• Analyze campaign metrics and convert data into actionable insights.

• Track key performance indicators (KPIs) including:

• - ROAS

• - CPA

• - CPL

• - CTR

• - Conversion Rate

• - CAC

• Present recommendations based on campaign outcomes.

• Build strong, trusted relationships with clients.

• Articulate campaign performance in clear, business-friendly language.

• Engage in strategy meetings as necessary.

• Proactively address client inquiries and requests.

• Stay informed about changes in Meta and Google advertising platforms.

• Propose new campaign formats, automation possibilities, and best practices.

• Keep abreast of AI tools and emerging advertising technologies.

⛳️ Requirements

• Over 4 years of practical experience with Meta Ads.

• More than 4 years of managing Google Ads campaigns.

• Demonstrated success in overseeing multiple client accounts.

• Strong comprehension of ecommerce and lead generation campaigns.

• Experience handling substantial monthly advertising budgets.

• Exceptional analytical capabilities.

• Strong skills in reporting and presentations.

• Highly organized and self-directed.

• Comfortable working remotely with little oversight.

• Excellent proficiency in written and spoken English.

🏝️ Benefits

• Competitive salary based in South Africa (based on experience).

• Fully remote work arrangement.

• Flexible working hours aligned with UK business hours.

• Opportunity to collaborate directly with international clients.

• Exposure to a broad array of growing brands.

• Long-term career advancement within a rapidly expanding agency.

• Autonomy and ownership of client accounts.

• A collaborative, entrepreneurial team culture.