Performance Marketing Specialist – Media Buyer

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Strategize, initiate, oversee, and enhance lead generation campaigns across platforms such as Meta Ads, Google Ads, YouTube, Snapchat, and various other paid advertising channels.

• Generate premium buyer and investor leads for off-plan real estate projects in Dubai.

• Implement campaigns directed at international markets, including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.

• Oversee campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.

• Track and enhance campaign performance based on key performance indicators (KPIs) such as Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).

• Collaborate closely with the sales team to assess lead quality and continuously refine campaign targeting and outcomes.

• Work alongside designers, copywriters, and developers to produce high-converting ad creatives, landing pages, lead forms, and campaign materials.

• Establish and manage tracking mechanisms using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking solutions.

⛳️ Requirements

• 3–4+ years of experience in Performance Marketing or Media Buying.

• Demonstrated experience in managing paid advertising campaigns specifically for Dubai real estate agencies, developers, or off-plan property initiatives.

• Proven track record of generating qualified international real estate leads.

• Strong proficiency in:

• - Meta Ads Manager

• - Google Ads

• - YouTube Ads

• - Snapchat Ads

• Comprehensive understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.

• Experience in managing advertising budgets while enhancing lead quality and achieving target CPL.

• Strong analytical abilities with the capacity to interpret campaign data and make informed, data-driven decisions.

• Excellent communication skills in English.

• Self-motivated, proactive, organized, and capable of working independently in a remote setting.

🏝️ Benefits

• Competitive salary

• Fully remote work environment.

• Opportunity for long-term collaboration and career growth.