Performance Marketing Specialist Intern

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, develop, and implement advertising campaigns on Meta (Facebook & Instagram).

• Establish and oversee advertising initiatives utilizing Meta Ads Manager.

• Conduct audience research, segmentation, and targeting tailored to various campaigns.

• Aid in budget planning, allocation, and optimizing campaigns for better results.

• Execute A/B testing on ad creatives, audiences, and strategic approaches.

• Track campaign performance and assess key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions.

• Enhance campaigns to boost lead quality and maximize return on investment (ROI).

• Collaborate with content and design teams to create high-impact ad creatives.

• Compile campaign performance reports and deliver actionable insights.

• Keep abreast of Meta Ads platform features, advertising trends, and best practices.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 1 to 3 years of experience in Performance Marketing, including hands-on involvement with Meta (Facebook & Instagram) Ads.

• Excellent verbal and written communication abilities.

• Strong analytical and problem-solving capabilities.

• Practical experience with Meta Ads Manager and campaign optimization techniques.

• Understanding of audience targeting, campaign goals, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS).

• Background in A/B testing and performance analysis of campaigns.

• Proficiency in MS Excel or Google Sheets for reporting on campaigns.

• Ability to analyze campaign data and produce actionable insights.

• Access to necessary resources (Laptop/Desktop with a reliable Wi-Fi connection).

🏝️ Benefits

• Learn On-Demand SaaS Tools: Gain practical experience with industry-standard tools such as Moodle and Zoho One, enhancing your technological skill set.

• Out-of-the-Box Work: Participate in innovative projects that extend beyond your primary job responsibilities, expanding your skill set.

• Remote Opportunities: Enjoy the flexibility of working from any location, facilitating a convenient balance with other commitments.

• Diverse Project Experience: Engage in both internal projects and actual client assignments, providing a comprehensive professional experience.

• Online Portfolio Building: Create a robust online portfolio that highlights your work, proving invaluable for future job applications.

• Flexible Timing: Take advantage of flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.