Performance Marketing Specialist – B2B Services

This is a fully remote position, open to applicants in Mexico, +4 more states.

📋 Description

• Plan, execute, and optimize paid media campaigns on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads for the Mexican and United States markets.

• Manage budgets and make investment decisions based on CPL, ROAS, CAC, and LTV.

• Implement and maintain the tracking stack using GA4, GTM, UTMs, and HubSpot CRM.

• Connect advertising, leads, pipeline, and closures in collaboration with the sales team.

• Generate executive reports and present results in both English and Spanish.

• Create and optimize campaigns with copy, concepts, and audiences tailored for American audiences in English.

• Define channel strategy according to its role in the funnel.

• Gradually increase the budget based on evidence.

• Ensure end-to-end tracking and attribution.

• Deliver weekly performance reports on advertising.

• Maintain a reliable historical record of campaign performance.

• Collaborate with content, design, and events.

• Plan campaigns based on use case, industry, product, and market.

• Configure and launch campaigns, audiences, bids, and creatives.

• Monitor live campaigns, execute A/B tests, and reallocate budgets.

• Analyze results, document learnings, and recommend whether to scale, maintain, iterate, or discard.

• Improve CPL, generate qualified leads, attribute pipeline and revenue, and optimize efficiency by channel.

⛳️ Requirements

• Advanced English proficiency.

• Ability to operate in English, understand AI and tech concepts, write campaign copy, and communicate with teams or clients.

• Proven experience launching and optimizing active campaigns targeted at audiences in the United States.

• Experience in B2B professional services such as consulting, technology, staffing, agencies, financial, legal, or educational services.

• Proficiency in Meta Ads and Google Ads with documented performance metrics and direct execution.

• Experience with LinkedIn Ads and TikTok Ads (nice-to-have).

• Familiarity with HubSpot CRM (nice-to-have).

• Experience in the tech sector, SaaS, or IT services (nice-to-have).

• Use of AI tools for campaign optimization (nice-to-have).

• Certifications in Google Ads or Meta Blueprint (nice-to-have).

🏝️ Benefits

• Remote work/Home office.

• Integration into global brands and disruptive startups.

• Schedule aligned with your assigned team/project.

• Monday to Friday work schedule.

• Day off on your birthday.

• Major medical insurance (applies to Mexico).

• Life insurance (applies to Mexico).

• Multicultural teams.

• Access to courses and certifications.

• Meetups with special guests from the IT industry.

• Virtual integration events and interest groups.

• English classes.

• Opportunities within our various business lines.

• Proudly certified as a Great Place to Work.