Performance Marketing Specialist

This is a fully remote position, open to applicants in Poland, +3 more countries.

📋 Description

• Over 1 year of experience in Performance Marketing and Paid Acquisition.

• Proven expertise in B2B lead generation.

• Proficient in paid social, retargeting, and display advertising campaigns.

• Experience in managing multi-channel acquisition initiatives.

• Skilled in working with landing pages and optimizing conversion funnels.

• Knowledgeable in analytics and tracking tools.

• Capable of planning, launching, and enhancing paid acquisition campaigns.

• Strong grasp of B2B lead generation and funnel logic.

• Proficient in analyzing campaign performance and optimizing CPL and CAC.

• Experienced in A/B testing and hypothesis-driven optimization.

• Understanding of attribution, tracking, and conversion setups.

• Ability to enhance landing page performance and conversion rates.

• Data-driven in decision-making processes.

• Collaborate cross-functionally with Product Marketing, Sales, and Design.

⛳️ Requirements

• Take ownership of and manage paid acquisition campaigns across essential channels.

• Generate and scale qualified leads through performance marketing strategies.

• Optimize campaigns for lead quality, cost per lead (CPL), customer acquisition cost (CAC), and pipeline impact.

• Experiment with new channels, audiences, creative concepts, and campaign methodologies.

• Collaborate closely with the Product Marketing Manager on messaging, offers, and funnels.

• Monitor and enhance conversion performance throughout the funnel.

• Ensure accurate tracking, attribution, and reporting setups are implemented.

• Deliver regular insights on performance and recommendations for optimization.

🏝️ Benefits

• Competitive salary.

• A friendly and creative work environment.

• Opportunities for professional growth and development.

• Flexible working hours and options for remote work.