Performance Marketing Specialist

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Assist in the execution and continuous management of paid search campaigns on Google Ads, Microsoft Ads, and SA360.

• Apply updates to campaigns, modify ad copy, adjust audience targeting, change budgets, and provide optimization suggestions.

• Oversee daily campaign performance, identifying trends, issues, and areas for improvement.

• Perform keyword research, analyze search queries, and monitor competitive activity.

• Support the launch of campaigns, promotions, enrollment season initiatives, and targeted market programs.

• Aid in testing across various elements including ad copy, bidding strategies, audience segments, landing pages, and campaign frameworks.

• Analyze campaign data and propose enhancements to enrollment volumes, conversion rates, Cost per Enrollment, and ROI.

• Generate recurring reports and performance summaries for campaigns.

• Track pacing and budget allocation in relation to enrollment objectives.

• Ensure the accuracy of campaign tracking and reporting.

• Assist with forecasting, trend analysis, and performance evaluations.

• Collaborate with agency partners on campaign updates and enhancements.

• Work closely with Analytics, Enrollment, Marketing, and Digital teams.

• Organize campaign assets, secure creative approvals, and clarify implementation requirements.

• Conduct quality assurance checks on campaigns, tracking, and reporting.

• Maintain documentation related to campaigns, testing logs, and performance records.

• Contribute to process improvement and automation initiatives.

⛳️ Requirements

• 3–6 years of practical experience in managing Paid Search (SEM) campaigns.

• Extensive knowledge of Google Ads and Google Analytics.

• Proven experience in analyzing campaign performance data and providing optimization recommendations.

• Strong analytical skills and problem-solving capabilities.

• Exceptional attention to detail and organizational abilities.

• Proficiency in Excel and performance reporting tools.

• Excellent written and verbal communication skills.

• Familiarity with bid management platforms like SA360 is preferred.

• Experience with Microsoft Ads is preferred.

• Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred.

• Background in lead generation, education, healthcare, financial services, or other performance-driven sectors is preferred.

• Understanding of tagging, tracking, and attribution concepts is preferred.

• Experience using AI-powered tools to enhance marketing workflows and campaign effectiveness is preferred.

🏝️ Benefits

• Eligible to participate in an annual incentive program.

• Benefits offered by Pearson (linked in the posting).