Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and oversee paid advertising campaigns on LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms such as G2 and Capterra.

• Take full ownership of the ad creation process from asset trafficking and audience configuration to tagging, quality assurance, and implementation.

• Conduct A/B testing on ad creatives, messaging, target audiences, and landing pages. Document insights and apply findings.

• Administer campaign budgets across various platforms, monitoring daily performance and making necessary adjustments to meet efficiency targets.

• Set up and manage ABM campaigns, including account targeting, intent signals, and journey stages using third-party tools like DemandBase and 6Sense.

• Establish a regular reporting routine with regional stakeholders, extracting performance data, creating dashboards, and presenting insights to campaign managers and stakeholders.

• Evaluate campaign outcomes across platforms to identify trends, highlight underperformance, and uncover optimization opportunities.

• Ensure clean UTM hygiene and collaborate with marketing operations to guarantee precise attribution and reporting.

• Experience with Salesforce reporting and linking digital campaign data back to pipeline impact.

• Monitor spend and performance against quarterly objectives, proactively identifying budget risks or needs for reallocation.

• Remain updated on platform enhancements, beta features, and new advertising formats across paid channels.

• Cultivate relationships with platform representatives to stay informed about new functionalities and opportunities.

• Maintain up-to-date internal documentation, including ad specifications, audience lists, budget trackers, and testing logs.

⛳️ Requirements

• A minimum of three years of practical experience in paid digital advertising, with direct involvement in building and managing campaigns on at least three of the following platforms: LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV platforms, or review site advertising (G2, Capterra).

• Demonstrated ability to handle multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS).

• Experience in conducting structured A/B tests and converting results into actionable recommendations.

• Strong analytical skills — proficient in spreadsheets, ad platform user interfaces, and marketing analytics dashboards.

• Clear and concise communicator capable of presenting performance data to non-technical audiences without losing clarity.

• Keen attention to detail and a commitment to accuracy before going live.

🏝️ Benefits

• Competitive compensation, along with participation in our ownership program for all full-time employees — because everyone should have a stake in our success.

• Flexible work culture, with remote, hybrid, and in-office collaboration spaces varying by role, team, and location.

• Generous time-off policies, including local holidays and our annual “Dim the Lights” period in late December, encouraging teams to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support.

• Learning and development resources, including professional development tools and tuition reimbursement, to foster your growth.

• Access to the technology and tools necessary to perform at your best.

• Participation in the Motivosity employee recognition program.

• A culture grounded in inclusivity, support, and meaningful connections.