Performance Marketing Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Implement and enhance mobile app installation campaigns on platforms such as Meta, Google, and TikTok.

• Oversee budgets to optimize ROAS and reduce CPI.

• Conduct A/B testing on advertising copy, creatives, target audiences, and deep linking strategies.

• Focus on optimizing for post-install actions, including registrations, purchases, subscriptions, and user retention.

• Utilize AppsFlyer or comparable mobile measurement partners (MMPs) to track attribution and evaluate user behavior.

• Establish deep linking and attribution methodologies.

• Track key performance indicators (KPIs) such as CPI, CPA, retention rates, ARPU, LTV, and ROI.

• Offer data-informed suggestions to enhance campaign performance.

• Develop mobile-centric advertising creatives, including app preview videos, playable ads, and vertical formats.

• Assess the performance of creatives and refine them based on analytical insights.

• Test and enhance app store assets in collaboration with App Store Optimization (ASO) efforts.

• Supervise campaigns and execute real-time optimizations.

• Scale successful campaigns while ensuring efficiency is maintained.

• Execute SDK integration, conversion tracking, and event mapping.

• Keep abreast of platform updates and privacy regulations.

⛳️ Requirements

• 2 to 4 years of experience managing mobile app performance campaigns with demonstrated success.

• Extensive knowledge of Meta Ads, Google App Campaigns, and TikTok Ads.

• Proficient in using AppsFlyer or similar mobile measurement partners (MMPs).

• Strong understanding of mobile app funnels, user acquisition strategies, and ASO.

• Experience in creating mobile-first content, including vertical videos and playable ads.

• Familiarity with SDK integration, mobile tracking, and deep linking techniques.

• Excellent problem-solving abilities with a focus on mobile metrics.

• Preferred certifications include Meta Blueprint or Google Ads.

• Prior experience in marketing iOS and Android applications is advantageous.

• Knowledge of mobile privacy frameworks such as ATT and SKAdNetwork is preferred.

• Understanding of ASO and mobile retention campaigns is a plus.

• Experience with Apple Search Ads or other mobile advertising platforms is desirable.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and growth.

• Flexible work hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.