Performance Marketing Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the daily implementation of our global paid acquisition strategy, which includes budget management, channel operations, creative briefings, and converting test outcomes into documented insights.

• Collaborate closely with the Marketing Team Lead.

• Make data-driven decisions, identify risks early, and consistently strive for smarter spending and improved results.

• Oversee daily paid media budget pacing, reporting, and reallocations.

• Optimize paid expenditures across channels to enhance long-term customer lifetime value (LTV) and profitability.

• Manage daily operations for channels including Google Ads and LinkedIn Ads.

• Explore new channels (such as YouTube and Reddit) for testing and propose scaling opportunities based on data rather than assumptions.

• Provide our internal design team with specific creative requirements tailored to the funnel.

• Convert performance data into creative iteration suggestions throughout the marketing funnel (from top to bottom).

• Conduct A/B testing across various creatives, audiences, copy, and landing pages.

• Analyze key performance indicators (KPIs) and generate insights to guide budget, channel, and creative choices, documenting the lessons learned during the process.

• Disseminate acquisition insights throughout the organization to enhance in-house capabilities rather than just focusing on individual results.

• Maintain proactive communication: identify risks early, share updates proactively, and provide rationale when advocating for decisions.

• Utilize AI to create processes that align with your working style.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 2-3 years of experience in Performance Marketing.

• Proficient in English.

• Proficient in German (minimum C1 level).

• Exceptional written and verbal communication skills; a proactive communicator.

• Strong project management and self-organization abilities.

• Keen attention to detail.

• Demonstrate ownership and the capability to advance your own projects; consistently ask "what's next?"

• Bonus points for experience in B2B Marketing.

• An interest or experience in the Automotive, Mobility, or Energy sectors is a significant advantage.

🏝️ Benefits

• Remote-first work culture.

• Flexible working hours.

• Fully funded company retreat every year.

• Learning and development budget for conferences, certifications, and language courses.

• A €50 hrmony voucher for a store or service of your choice!

• Choice of hardware.