Performance Marketing Manager – SEM

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Lead the SEM strategy, implementation, and optimization for both Google and Bing, focusing on keyword strategy, bidding, ad copy, landing page alignment, and budget oversight.

• Develop and oversee campaigns across various business units, each with unique audiences and objectives.

• Establish and report on SEM KPIs, converting performance data into actionable insights for marketing and business stakeholders.

• Collaborate closely with performance marketing colleagues on an integrated paid media strategy, lending your search expertise to broader channel planning discussions.

• Work alongside content, demand generation, and product marketing teams to ensure consistent messaging from search ads to landing pages.

• Keep abreast of search trends, platform updates, and AI-driven search developments (such as SGE) and share these insights with the team.

⛳️ Requirements

• 5–8 years of practical SEM experience, with a minimum of 2 years in both B2B and B2C settings.

• Extensive knowledge of Google Ads and Microsoft Advertising; a solid understanding of attribution, bidding strategies, and campaign structure.

• Proficient in data analysis — able to generate your own reports, identify trends, and communicate a clear narrative to stakeholders.

• Awareness of the paid social and programmatic ecosystems; while you may not manage these areas, you understand how search integrates into the overall paid strategy.

• Excellent communicator who thrives in cross-functional and fast-paced environments.

• Experience with marketing automation and CRM systems (such as Salesforce, Eloqua, or similar) is advantageous.

• Familiarity with tools like Semrush, Profound, and SA360.

🏝️ Benefits

• Comprehensive health, life, and disability insurance.

• Commute subsidy.

• Employee stock ownership program.

• Competitive retirement and pension plans.

• Generous vacation and personal leave days.

• Support for new parents through leave and family care programs.

• Complimentary office snacks.

• Mental health and wellbeing programs and support.

• Employee Resource Groups.

• Global Employee Assistance Program.

• Opportunities for training and development.

• Volunteering and donation matching initiatives.