Paid Search Supervisor

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Oversee search engine marketing initiatives for the pharmaceutical industry.

• Develop and enforce SEM best practices throughout the organization.

• Assess and enhance SEM strategies to optimize search campaign ROI.

• Establish QA processes to ensure campaigns align with organizational standards and best practices.

• Write viewpoints, white papers, and internal briefings regarding paid search and the influence of AI on pharmaceutical marketing.

• Keep track of SEM industry trends, emerging technologies, and the competitive landscape.

• Discover tools and techniques that improve search performance.

• Lead the agency's stance on AI, generative search engines, and AI-enhanced answer experiences.

• Analyze AI-driven bidding, creative, and audience tools, providing recommendations for pilots, scaling, or maintaining based on performance and compliance.

• Assist in the planning, execution, and optimization of paid search campaigns across Google Ads, Bing Ads, and other platforms.

• Evaluate campaigns and utilize insights to inform bidding, keywords, ad copy, and audience targeting.

• Resolve live campaign issues and reporting discrepancies across various platforms, ad servers, and analytics tools.

• Work in collaboration with the Center of Excellence team on integrated marketing strategies.

• Advise brand team members on daily campaign management and act as a technical SEM resource for clients.

• Oversee training, campaign setup, pacing, and performance documentation.

• Create SEM performance reports and recommendations for senior leadership.

• Analyze and present campaign data using key performance indicators (KPIs).

• Develop a Search Testing Process along with case study materials.

• Offer forecasts and budget recommendations informed by campaign analysis and pharmaceutical market trends.

⛳️ Requirements

• A minimum of 4 years of experience in SEM/Digital Marketing with a proven record in campaign management.

• Expertise in Google Ads, Bing Ads, SA360, Google Analytics, and SEM tools like SEMrush and AdThena.

• Familiarity with pharmaceutical industry regulations.

• Experience using web analytics tools, including Google Analytics and Adobe Analytics.

• Advanced skills in Excel and Microsoft Office.

• Awareness of AI as a tool for enhancing efficiency.

• Knowledge of SEM best practices and their relevance to the pharmaceutical sector.

• Proven ability to create thought leadership content, such as POVs, white papers, conference presentations, or published articles on paid search, digital media, or marketing technology.

• Practical knowledge of AI and generative search technologies, including Google AI Overviews, ChatGPT, and LLM-driven answer engines.

• Commitment to fostering an equal employment opportunity workplace.

🏝️ Benefits

• Fully remote work environment.

• Company-sponsored medical benefits.

• Company-sponsored dental benefits.

• 401(k) plan.

• Tuition reimbursement program.

• Flexible time off policy.

• Flexible benefits package.

• Personal support services.

• Customized learning and development opportunities.