Performance Marketing Manager, Meta Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take full ownership of the complete Meta Ads strategy for our clients — encompassing audience analysis, campaign setup, and data-driven optimization.

• You will create comprehensive full-funnel strategies for Facebook and Instagram Ads that are in line with our clients’ business goals.

• You will identify audiences based on data insights and a thorough understanding of the target demographic.

• You will collaborate closely with our design team, providing them with detailed creative briefings.

• You will oversee budgets, conduct systematic tests, and scale successful campaigns.

• You will evaluate KPIs such as ROAS, CPL, CTR, and CPA, recognize patterns, and formulate optimization strategies.

• You will methodically test creatives, audiences, placements, and bidding strategies.

⛳️ Requirements

• Demonstrated experience in managing Meta Ads campaigns — preferably within the e-commerce sector.

• In-depth knowledge of Ads Manager: understanding campaign structure, budgeting, and bidding strategies is instinctive.

• A data-driven approach: your optimizations are based on metrics, not intuition.

• A creative perspective: you can identify effective ads and comprehend their performance drivers.

• Excellent communication skills: you are capable of clearly presenting results and strategies.

• Proficiency in German — knowledge of English is an advantage.

🏝️ Benefits

• Fully remote — manage campaigns from any location.

• Manage client accounts independently: you will handle real budgets.

• Ongoing training and development: with Meta's frequent algorithm changes, we ensure you stay informed.

• Equipment provided: MacBook, monitor, and headset.

• Flexible working hours — focused on results.

• Annual health budget of €900.

• Corporate benefits with over 500 partners.

• Join an ambitious team that not only advocates for performance but embodies it.