Performance Marketing Manager – Host Growth, B2B

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead the B2B strategy and execution of paid search, paid social, display, retargeting, and other channels throughout the Host growth funnel.

• Continuously enhance campaigns to achieve CPA, CAC, ROAS, and volume goals while ensuring a balance between efficiency and scale.

• Oversee and distribute budgets across channels, campaigns, and audiences to optimize returns and foster growth.

• Develop and refine lead generation strategies, utilizing tools like Meta CAPI to enhance signal quality and conversion tracking across the host funnel.

• Collaborate with design and marketing teams to test and iterate on ad copy, creative assets, landing pages, and offers, demonstrating a strong grasp of A/B testing methodologies.

• Work alongside external platforms, partners, and internal stakeholders to initiate, scale, and refine campaigns.

• Analyze full-funnel performance to pinpoint bottlenecks and identify opportunities for conversion enhancement.

• Create and implement A/B testing strategies across targeting, creative, bidding, and channel mix to facilitate ongoing improvement.

• Develop dashboards, track performance trends, and provide clear, actionable insights and recommendations to stakeholders and leadership.

⛳️ Requirements

• 5–7+ years of experience managing paid media campaigns with direct-response KPIs and a proven ability to scale acquisition effectively. Experience with B2B strategies, either in-house or at an agency, is strongly desired, preferably across various spending levels.

• Extensive hands-on experience with paid search and paid social platforms (Google, Meta, X, etc.); familiarity with additional channels is advantageous.

• Strong knowledge of lead generation strategies, landing page optimization, A/B testing, and Meta CAPI implementation.

• Advanced reporting capabilities with essential hands-on experience in Rockerbox and GA4. Proficiency in data and BI tools such as Tableau, Supermetrics, or Looker—capable of structuring and utilizing data effectively to guide strategic decisions.

• Demonstrated experience in rigorous testing and scaling structured experimentation programs.

• Highly organized with the ability to manage numerous campaigns and priorities simultaneously.

• Self-motivated individual who takes initiative, assumes ownership of outcomes, and drives projects from start to finish.

• Ability to clearly present insights, influence stakeholders, and collaborate across various functions.

🏝️ Benefits

• Compensation is determined based on the role's scope, national market benchmarks, the individual's expertise and experience, and the impact of their contributions to our business objectives.