Performance Marketing Manager, B2B

This is a fully remote position, open to applicants in Europe.

📋 Description

• Formulate channel-specific strategies tailored for clients

• Perform keyword analysis for SEA related to Google Ads campaigns

• Plan, establish, optimize, and assess SEA campaigns

• Craft compelling ad copy

• Generate comprehensive reports

• Organize and launch LinkedIn campaigns

• Oversee and enhance campaigns, including lead nurturing activities

• Engage in reporting and analytical tasks

• Implement conversion tracking through Google Tag Manager and Google Analytics

• Create tracking strategies for websites

• Develop detailed analytics reports

• Optimize user funnels and conversions conceptually (development work is not included)

• Assess user behavior on the website

• Enhance landing pages and the website to boost conversions

• Draft concepts for landing pages

• Refine the user funnel to increase conversion rates

• Conduct email outreach initiatives

• Design email sequences using Apollo or similar platforms

• Analyze and optimize outreach effectiveness

• Further develop channels by identifying emerging trends and opportunities

• Collaborate closely with the project manager

• Create reports, analyses, and documentation

• Provide occasional customer support by attending client meetings

⛳️ Requirements

• Minimum of 2 years of experience in online marketing

• Familiarity with various digital tools and platforms

• Proactive with an analytical mindset and solution-oriented approach

• Eagerness to learn and adapt quickly to new concepts

• Open, sociable demeanor with strong communication abilities

• Dependable and detail-focused work ethic

• Strong affinity for IT

• Proficiency in German at C1 level preferred; if at B2, course costs for improvement will be covered; business-level proficiency in English required

🏝️ Benefits

• Access to our internal training platform for B2B marketing, promoting continuous learning and enhancing your marketing expertise