Paid Media, Creative Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• This position provides support to the Founder & CEO for cat-loving consumers, focusing on growth driven by performance marketing, rapid creative iteration, and rigorous testing.

• You will oversee paid media from start to finish—making informed decisions, testing proactively, and converting performance data into clear creative and funnel strategies with minimal supervision.

• The client emphasizes ownership rather than merely assigning tasks, valuing speed, clarity, and follow-through over extensive guidance.

⛳️ Requirements

• Create original ad creative concepts from various distinct angles, hooks, and formats—introducing new creative directions rather than just iterations of an existing idea.

• Develop ad creatives during fast-paced testing cycles, including static ads and simple motion or short-form videos using tools like Canva or CapCut, demonstrating strong design judgment and quality control over AI-assisted outputs.

• Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented findings.

• Manage Meta Ads (Facebook/Instagram) on a daily basis—handling budget allocation, targeting, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth.

• Analyze performance data to uncover audience behavior patterns, creative fatigue, and funnel drop-offs—transforming those insights into the next round of creative work.

• Identify landing page limitations affecting results and proactively create or optimize campaign-specific landing pages to enhance conversion rates.

• Provide clear, proactive performance reporting—key metrics, trends, insights, and recommendations—without needing to be prompted.

• Remain engaged in cat culture, viral trends, and community discussions to shape targeting, messaging, and creative approaches.

• Non-NegotiablesCreative

• Proven capability to generate a variety of original creative concepts—multiple genuinely distinct approaches for the same product, rather than variations of a single idea.

• Strong design judgment and the ability to guide, assess, and ensure quality control over AI-assisted creative outputs.

• A portfolio or samples of work that demonstrate a range across hooks, formats, and concepts (not just one signature style).

• Paid Media

• Over 3 years of experience in paid media management of Meta Ads (Facebook/Instagram) for DTC or ecommerce brands, with a track record of improving ROAS.

• Proven ability to lead A/B testing initiatives and translate performance data into clear creative and strategic guidance.

• Practical experience in creating or optimizing landing pages to enhance funnel conversion rates.

• Familiarity with Meta Ads Manager, Meta Analytics, and Google Analytics.

• Operating Style & Fit

• A proactive individual who reports, flags issues, and makes recommendations without being asked.

• Detail-oriented and self-sufficient—requires minimal supervision.

• A genuine passion for cat culture and a solid understanding of the cat-obsessed consumer mindset.

• Excellent written and verbal English skills; comfortable sharing performance insights through Slack and email.

🏝️ Benefits

• Competitive salary

• Paid US holidays

• Paid wellness days

• Health & wellness allowance

• Monthly profit sharing

• AI, Operations, and Leadership upskilling

• Dedicated Success Manager and long-term placement support