Paid Social Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Transform business objectives into a comprehensive Paid Social strategy encompassing prospecting, retargeting, and loyalty initiatives.

• Set client expectations, clarify options and trade-offs, and communicate results in straightforward language connected to business outcomes.

• Combine proficient Paid Social skills (creative + audience + signal) with an expanding multi-channel knowledge base (Search, Commerce, CRM, Creative).

• Educate clients and team members, documenting successful strategies for future reference.

• Leverage platform features and automation to enhance results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).

• Conduct small tests, demonstrate value, and then scale efforts.

• Utilize insights from our Bliss Point product suite, including Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity, to inform budgets, tests, and creative/audience decisions; provide feedback for tool enhancements.

• Create actionable tests (preferably holdout/lift tests; otherwise solid A/B tests), establish success criteria ahead of time, and maintain a consistent monitoring schedule.

• Ensure data integrity and tracking accuracy (pixel/CAPI, event mapping, UTMs/GA4); articulate the limitations of data when suggesting adjustments.

• Act swiftly, honor commitments, and minimize waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is advantageous.

• Proficient in: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; fundamental catalog/DPA.

• Technical proficiency: Comfortable with GA4 and platform analytics; capable of effectively designing tests and linking media to revenue, CAC, and LTV.

• Communication and collaboration skills: Prepared for senior stakeholder storytelling; able to influence across various functions; client-facing demeanor.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe in the importance of taking time to rest, recharge, and enjoy life away from work. When you prioritize personal time, you can perform at your best. That’s why we provide unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need, whenever you need it. Additionally, we offer 16 paid holidays, including several long weekends, to ensure you have dedicated opportunities to disconnect. We take pride in providing an above-industry standard work-life balance, consistently recognized as one of the most cherished benefits by Tinuitians year after year.

• Healthcare: Medical, Dental, Group Life Insurance, and Income Protection.

• Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions.

• Perks and Wellness: Access to Help@Hand Wellbeing services and Thankful giving.

• Parental Leave: Birthing parents will receive 16 weeks of leave at 100% pay (additional leave time available as per statutory requirements). Non-Birthing parents will receive 4 weeks of leave at 100% pay.

• Learning and Development: Access to on-demand learning (powered by LinkedIn Learning), mentorship programs, and leadership and management development resources.