Demand Generation Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement comprehensive demand generation programs that span digital channels, paid media, content creation, webinars, events, lifecycle marketing, and account-based marketing efforts.

• Convert business goals, campaign focus areas, and go-to-market strategies into quantifiable demand generation tactics.

• Collaborate with Product Marketing, Growth Marketing, and Sales teams to ensure alignment in campaign messaging, audience targeting, and program execution.

• Assist in audience segmentation, account targeting, buying-group engagement, and campaign planning initiatives.

• Oversee campaign schedules, deliverables, and communication with stakeholders to guarantee successful execution.

• Track campaign, engagement, pipeline, and revenue metrics to discover opportunities for optimization.

• Evaluate campaign data and performance trends to enhance targeting, conversion rates, and marketing efficacy.

• Work alongside Marketing Operations and Revenue Operations to facilitate attribution, reporting, campaign assessment, and 6sense strategy implementation.

• Generate performance reports, dashboards, and actionable recommendations for marketing stakeholders and leadership.

• Employ testing methodologies and ongoing optimization practices to elevate program results.

• Collaborate with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to ensure cohesive campaign execution.

• Engage with cross-functional teams to maintain consistent audience engagement, campaign coherence, and pipeline generation activities.

• Assist in campaign planning processes, operational workflows, and best practices that enhance marketing efficiency.

• Provide insights and recommendations that inform future campaign strategies and investment choices.

• Collaborate closely with external branding and advertising agencies to develop strategies and content.

• Utilize AI-driven tools, automation, and data-informed insights to boost campaign effectiveness and operational efficiency.

• Identify opportunities to streamline campaign execution, reporting, and marketing workflows.

• Foster ongoing enhancements to demand generation processes, technologies, and measurement practices.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related areas.

• Proven track record in executing demand generation programs that enhance engagement, pipeline growth, and business outcomes.

• In-depth knowledge of audience segmentation, campaign planning, marketing channels, and best practices in demand generation.

• Experience in analyzing campaign performance and leveraging data for optimization decisions.

• Background in cross-functional collaboration with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams.

• Excellent project management, communication, and stakeholder management abilities.

• Familiarity with AI-driven tools and insights to enhance marketing effectiveness and operational efficiency.

🏝️ Benefits

• Comprehensive Private Medical Insurance and Health Cash Back Plan.

• Life insurance and disability benefits.

• Pension plan with a 4% company match.

• Competitive time-off package including 25 days of PTO, 8 company-paid holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 wellness days, and 1 paid volunteer day.

• £45/month remote work stipend for internet expenses.

• Access to resources supporting your wellbeing, such as the Calm App and an Employee Assistance Program.

• Professional development stipend and learning opportunities to help you enhance your skills and connections for career advancement.

• Charitable contribution matching for each team member.