Performance Marketing Manager

📋 Description

• Strategize, implement, and enhance multi-channel digital marketing and account-based marketing (ABM) campaigns aimed at key accounts and target audiences.

• Collaborate closely with Sales and Revenue teams to ensure campaign execution aligns with pipeline and revenue objectives.

• Oversee campaign reporting and performance assessment utilizing Salesforce, 6sense, and other relevant marketing technologies.

• Track campaign KPIs such as engagement, conversion rates, pipeline influence, attribution, and return on investment (ROI).

• Develop and sustain scalable reporting frameworks and dashboards to facilitate performance visibility and informed decision-making.

• Evaluate campaign performance and continually refine targeting, messaging, channels, and budget allocation.

• Utilize AI tools and automation to enhance campaign execution, monitoring, personalization, and measurement.

• Assist in demand generation activities across paid digital channels, nurture programs, and ABM strategies.

• Ensure operational excellence in campaign setup, tracking, attribution, and data integrity.

• Work collaboratively across departments with Marketing Operations, Content, Product Marketing, and Sales stakeholders.

• Keep abreast of trends in performance marketing, digital technologies, and best practices in B2B demand generation.

⛳️ Requirements

• Proven experience in executing digital marketing and ABM campaigns within a B2B SaaS or technology-centric environment.

• Substantial hands-on expertise with Salesforce and 6sense for reporting, analytics, and campaign assessment.

• Strong comprehension of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis.

• Experience in managing and optimizing paid digital channels and account-based marketing initiatives.

• Excellent analytical and problem-solving abilities with the capacity to convert data into actionable insights.

• Proven track record of collaborating closely with Sales teams and supporting revenue-driven initiatives.

• Knowledge of AI-driven marketing workflows, automation, and campaign optimization tools.

• Capability to independently manage multiple priorities and execute effectively in a fast-paced environment.

• Strong communication, organizational, and stakeholder management skills.

• Detail-oriented approach with a significant emphasis on execution and operational precision.

🏝️ Benefits

• Parental leave

• Diversity and inclusion working groups

• Flexible working practices

• Paid Volunteer Time Off (VTO)

• Company Wellness days