Performance Marketing Manager

📋 Description

• Take charge of Paid Media Performance.

• Oversee and enhance campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting).

• Propel measurable growth in ROAS, CPA, and overall revenue.

• Identify and act on scaling opportunities.

• Conduct audits, create, and refine campaigns (structure, targeting, bidding, creatives).

• Engage in continuous testing and iteration (audiences, messaging, landing pages).

• Ensure accurate tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.).

• Serve as the main point of accountability for external partners.

• Establish clear expectations, assess performance, and ensure deliverables meet standards.

• Advocate for efficiency, quality, and results, avoiding passive management.

• Present proactive ideas to enhance performance across accounts.

• Stay informed about the latest PPC trends, platform updates, and advancements in AI.

⛳️ Requirements

• Minimum of 5 years of hands-on PPC experience with Google Ads and Meta Ads.

• Experience in an agency setting managing multiple client accounts simultaneously (B2B and B2C).

• Demonstrated success in meeting or exceeding ROAS targets and scaling revenue.

• Background in directing contractors, freelancers, or external agency partners.

• In-depth knowledge of Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4.

• Strong testing mindset concerning creatives, audiences, and landing pages.

• Ability to make quick decisions even with incomplete data and shifting priorities.

• Proficient in AI tools (ChatGPT, Claude, platform automation, scripts) and applying them to enhance performance, accelerate workflows, and generate insights.

• Continuously evaluate landing page performance and pinpoint conversion bottlenecks.

• Collaborate with design and development teams to implement data-driven CRO updates.

• Utilize GA4, heatmaps (e.g., Microsoft Clarity), and campaign data to inform recommendations.

• Ensure consistency in messaging from ad to landing page across all campaigns.

• Conduct tests on landing page variants across diverse audiences, funnels, and campaign objectives.

🏝️ Benefits

• Medical and dental insurance options available for employees and eligible dependents (upon completion of probationary period).

• Paid Time Off including Vacation Days, Sick Days, and Company Holidays.

• Floating holidays for religious or cultural observances.

• An additional paid week off between Christmas and New Year’s (at Leadership's discretion).

• 401(k) plan with employer matching contributions after one year of employment.

• Opportunities for learning and development.

• A supportive and inclusive remote-first team culture.