Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, develop, launch, and enhance paid media campaigns to support our D2C funnel.

• Oversee campaigns and budgets starting with Meta, then assess and broaden to additional channels such as Google, TikTok, Reddit, and others.

• Track performance on a daily basis, refine creative content, targeting, and bidding strategies, and report on ROI and efficiency metrics.

• Support lifecycle marketing efforts (including email/SMS campaigns, flows, and segmentation) as required.

• Assist with SEO and GEO initiatives as necessary.

• Leverage AI tools throughout your workflow to increase efficiency and productivity.

• Collaborate closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into actionable daily tasks.

⛳️ Requirements

• Extensive, hands-on experience in running and optimizing Meta Ads campaigns at scale.

• Familiarity with multiple non-Meta ad platforms and a broad understanding of the digital marketing landscape.

• Proven capability to assess, test, and scale additional paid channels.

• Successful history of driving effective paid acquisition for a D2C brand.

• Data-driven and analytical mindset, comfortable working with numbers on a daily basis.

• Resourceful and proactive work style; equally adept at working independently and collaborating with agencies.

• Proficient and enthusiastic user of AI tools to enhance your productivity.

🏝️ Benefits

• Competitive base salary.

• Meaningful equity package.

• 401(k) with company matching.

• Health insurance.

• Flexible PTO.