Performance Marketing Manager

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Take charge of digital demand generation initiatives across various channels including paid search, paid social, display, retargeting, and additional acquisition avenues.

• Oversee the strategy, execution, optimization, and reporting of campaigns.

• Track performance metrics to consistently enhance conversion rates, lead quality, and return on investment.

• Discover new channels, target audiences, and growth possibilities.

• Manage HubSpot and Pardot administration, optimization, and governance.

• Spearhead marketing automation strategies, incorporating nurture programs, lead routing, scoring, list management, segmentation, and lifecycle oversight.

• Collaborate with Sales and Revenue teams to refine lead management processes and reporting.

• Ensure marketing technology platforms are integrated, scalable, and aligned with business objectives.

• Assist with updates to the WordPress website as required.

• Act as the marketing lead for Braze.

• Facilitate account-based marketing initiatives through audience targeting, campaign execution, and reporting.

• Direct the email marketing strategy, execution, testing, and optimization.

• Utilize third-party data sources, such as ZoomInfo and other enrichment platforms, to enhance targeting and campaign effectiveness.

• Create audience segments and nurture programs that foster engagement and pipeline expansion.

• Develop Salesforce dashboards and reporting mechanisms that assess campaign, channel, and full-funnel performance.

• Deliver actionable insights and recommendations to Marketing and Growth leadership.

• Establish testing frameworks to enhance campaign performance over time.

⛳️ Requirements

• Over 10 years of experience in performance marketing, demand generation, marketing operations, or marketing technology.

• In-depth knowledge of HubSpot, Pardot, marketing automation, and CRM integrations.

• Proven experience in managing and optimizing paid digital marketing programs.

• Practical experience with Braze or comparable customer engagement platforms.

• Strong comprehension of lead generation, lead management, nurture strategies, and funnel optimization.

• Experience in supporting account-based marketing initiatives.

• Skilled in utilizing third-party marketing and prospecting data, including ZoomInfo or similar platforms.

• Strong analytical abilities with experience in creating dashboards and converting data into actionable insights; keen attention to detail.

• Previous experience in healthcare, health tech, SaaS, or other B2B technology environments preferred.

• Exceptional project management, communication, and cross-functional collaboration skills.

• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

🏝️ Benefits

• Medical

• Dental

• Vision

• Financial

• Generous PTO

• Stipends for professional development

• Wellness benefits