Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of and manage Google Ads campaigns directed at both residential and commercial segments across regional Australia.

• Develop, optimize, and expand paid search campaigns, focusing on keyword strategy, bidding techniques, audience targeting, ad structure, and conversion tracking.

• Enhance campaign performance through ongoing optimization of click-through rates (CTR), cost per click (CPC), Quality Scores, conversion rates, and lead quality.

• Spearhead SEO initiatives, which include on-page optimization, keyword research, technical SEO enhancements, and content suggestions.

• Provide support during a website domain migration while ensuring the preservation of SEO rankings and search visibility.

• Update and manage website content, landing pages, images, and copy using WordPress.

• Assist in the rollout and optimization of Meta advertising campaigns as a supplementary growth channel.

• Analyze campaign and lead data to offer actionable insights and performance recommendations.

• Prepare regular reports on marketing performance, lead generation, and return on investment (ROI).

• Collaborate with the team to enhance customer messaging, targeting strategies, and conversion opportunities.

• Review and improve email marketing deliverability as well as existing customer communication flows.

• Utilize AI tools and automation when suitable to enhance efficiency in reporting, research, and content workflows.

• Proactively present new ideas and confidently recommend improvements across marketing, advertising, and digital strategy.

⛳️ Requirements

• 3–5+ years of experience in Performance Marketing or Digital Marketing.

• Strong practical experience with Google Ads is essential.

• Demonstrated ability to build and optimize paid search campaigns from inception.

• Comprehensive understanding of conversion tracking, bidding strategies, keyword planning, and campaign structure.

• Strong SEO expertise, including on-page optimization, technical SEO principles, and keyword research.

• Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.

• Proficient in managing and updating websites through WordPress.

• Ability to analyze campaign data and make independent, data-driven decisions.

• Excellent written and verbal communication skills in English.

• Experience working with Australian, Western, or international businesses is preferred.

• Comfortable working independently and taking responsibility for results.

• Familiarity with AI tools for research, reporting, workflow optimization, or content support.

• Experience with Meta Ads is advantageous but not the primary focus of this position.

• Background in managing website domain migrations while sustaining SEO performance.

• Familiarity with CRM platforms such as Zoho CRM, HubSpot, or similar.

• Experience in industries such as solar, energy, trades, construction, home services, or similar fields.

• Canva or basic creative design experience is a plus.

• Basic video editing skills for social media content.

• Understanding of regional or conservative Australian consumer audiences.

🏝️ Benefits

• Opportunity to work in a dynamic and collaborative environment.

• Access to professional development and growth opportunities.

• Flexible working arrangements to support work-life balance.