Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation and implementation of pricing, bundling, and promotional strategies for designated offers.

• Contribute to the development and enhancement of offer frameworks, including bundle ladders, upsell flows, discount structures, and promotional mechanics.

• Implement promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics, ensuring meticulous setup and quality assurance.

• Utilize psychological pricing principles and perceived value tactics under the mentorship of the Senior PMM to enhance conversion rates and average order value (AOV).

• Determine the presentation of pricing and promotions across landing pages and funnels, including offer sections, CTAs, urgency elements, and social proof, in collaboration with Creative Strategy.

• Conduct pricing and promotion experiments in Statsig under the guidance of the Senior PMM, from test setup and instrumentation to readout and documentation.

• Aid in the development of hypotheses, establishing primary success metrics and guardrail metrics for assigned tests.

• Rigorously analyze experiment results, interpreting tradeoffs among AOV, AOM, RPS, EPC, refund rate, and network margin.

• Collaborate with the Data team to ensure clean test design, precise instrumentation, and dependable reporting.

• Maintain organized logs and readouts of experiments that contribute to institutional knowledge and influence future roadmap decisions.

• Foster strong working relationships with Campaign Success Managers (CSMs), Campaign Operations, Creative Strategy, Data, and Traffic teams.

• Collaborate with Campaign Operations to accurately execute, QA, and launch tests across various platforms.

• Work alongside Creative Strategy to ensure that pricing intent is effectively reflected in copy, visuals, and storytelling.

• Partner with Traffic and Media Buying to validate test results at scale and support discussions on CPA increases tied to performance enhancements.

• Assist in the development of post-purchase offers, upsell flows, and cross-sell strategies to maximize order value.

⛳️ Requirements

• 2–4 years of experience in performance marketing, direct-response, growth marketing, or a closely related domain.

• Practical experience with eCommerce or DTC offers, particularly in pricing, promotional, or conversion optimization roles.

• Understanding of experimentation concepts, including A/B testing, hypothesis development, and metric interpretation.

• Strong analytical skills and a comfort level with data to support decision-making and document outcomes.

• Highly organized, detail-oriented, and capable of managing multiple workstreams simultaneously without oversight.

🏝️ Benefits

• Flexible work arrangements

• Professional development opportunities