Performance Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversees the complete management of Amazon International Advertising media, encompassing budgeting, planning, initiative leadership, management, and reporting.

• Tracks and enhances performance across global markets, taking regional customer behavior and marketplace-specific trends into account.

• Works alongside external agencies to pinpoint testing opportunities in keyword strategies, ad placements, creative formats, and localization approaches tailored for international markets.

• Develops and maintains a quarterly business review template to monitor key performance metrics and deliver forward-looking insights and strategic recommendations.

• Collaborates with agencies to discover growth opportunities, refine media mix, and adapt strategies based on performance data across various international marketplaces.

• Designs and evaluates incrementality and lift tests linked to significant brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events.

• Manages competitive intelligence tools and establishes reporting processes to disseminate insights throughout the organization.

• Identifies growth potential within Amazon's range of media products and communicates suggestions to internal stakeholders.

• Partners across functions with International eCommerce, Operations, and Brand teams to support global expansion efforts.

⛳️ Requirements

• 3-5 years of experience in managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display.

• Experience overseeing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU).

• Proven capability to translate campaign objectives into channel-level strategies with specific deliverables and measurable outcomes.

• Experience in developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is advantageous.

• Strong grasp of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.

• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) as well as third-party tools like Vendor Central and Amazon Marketing Cloud (AMC).

• Demonstrated ability to influence cross-functional stakeholders and enhance marketing capabilities to achieve remarkable results.

• Highly organized self-starter, capable of managing multiple projects simultaneously while delivering high-quality work with meticulous attention to detail.

• Experience in baby brands or consumer packaged goods (CPG) is a plus.

• Ability to thrive in a fast-paced environment where requirements and priorities are ever-changing.

• Exceptional written and verbal communication skills.

• Strong consumer orientation and understanding.

• Excellent communicator with strong skills in writing, verbal interactions, and presentations.

• Ability to manage several projects concurrently and excellent organizational skills.

• Proactive; capable of working autonomously, yet also collaboratively as part of a team.

🏝️ Benefits

• Comprehensive medical, vision, and dental plan options.

• Employer-paid life insurance.

• Supplemental insurance options, including Accident Insurance, Short-Term Disability, Long-Term Disability, Cancer Coverage, and more.

• Flexible Spending Account (FSA) & Health Savings Account (HSA).

• 401k matching up to 4% with immediate vesting.

• Generous paid time off program, including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!

• Pregnancy and parental leave.

• Weekly wellness programming in-office.

• Dog-friendly office - feel free to bring your best buddy to work!

• Opportunities for learning and development for both professional and personal growth.

• Company-wide events and outings.