Performance Marketing Lead, Paid Social, Display & Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise and guide a team of 2–3 channel specialists, offering coaching on channel strategy and career advancement while actively participating in daily decision-making.

• Drive performance strategy and oversee execution across Paid Social, Display, and Video to foster self-serve growth on both desktop and mobile platforms.

• Take ownership of the mobile acquisition strategy for visual channels, focusing on measurement, optimization, and experimentation related to app campaigns and mobile inventory.

• Establish and sustain a data-driven creative testing framework that links creative concepts to performance metrics (CAC, LTV, incrementality).

• Create a cohesive cross-channel roadmap that integrates testing, budgeting, and insights across Paid Social, Display, and YouTube.

• Collaborate with Data Science, Product, Engineering, Creative, and Product Marketing teams to design experiments, enhance attribution and reporting, and translate findings into improved creative and channel strategies.

• Track and report on channel performance, identifying opportunities, risks, and insights for leadership while striving to achieve LTV/CAC, CPA, and incrementality objectives.

⛳️ Requirements

• Possesses 6–8+ years of experience (including in-house roles) in digital/performance marketing, with substantial expertise in Paid Social, Display, and Video across both desktop and mobile.

• Demonstrated experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, and creative optimization for app growth).

• Proven capability to link creative, data, and channel strategy to achieve quantifiable business results (LTV/CAC, CPA, incrementality).

• Experience in managing and developing a small team, including providing coaching, feedback, and performance assessments.

• Comfortable functioning as a working manager—capable of diving into platform specifics, performance diagnostics, and experimental design while overseeing long-term strategy.

• Strong analytical abilities with a proven track record of employing data to inform decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is advantageous.

• Hands-on experience with key performance platforms (Meta, TikTok, YouTube) and collaboration with external partners, vendors, and creative agencies.

• Highly collaborative, with a background in partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering teams.

• Values a data-driven, experiment-focused work style, embraces ongoing improvement, and aligns with our MOVE statements and culture.

🏝️ Benefits

• Excellent health care (including a comprehensive range of medical, dental, vision, mental health, and fertility benefits)

• Disability and life insurance options

• 401(k) and RRSP matching

• Paid parental leave

• 20 days of paid time off annually, 12 paid holidays per year, two floating holidays per year, and flexible sick time

• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

• Annual professional development budget and opportunities