Performance Marketing Lead

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of AllCare's performance marketing, encompassing SEO, SEM/paid media, and marketing automation, from strategic planning to daily execution, aligned with pipeline, CPA, and growth goals.

• Develop, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft/Bing, Meta, and LinkedIn.

• Oversee paid media budgets, including bidding strategies, audience segmentation, and return on investment (ROI).

• Direct technical, on-page, content, and local SEO efforts for the senior care and chronic care management sectors, including service-area pages.

• Create and implement lifecycle and lead-nurturing programs utilizing marketing automation tools.

• Integrate CRM systems, email communications, lead scoring, and workflows to facilitate the transition of inquiries to enrolled facilities and patients.

• Set up tracking, attribution, and dashboards leveraging GA4 and associated tools.

• Analyze and report on customer acquisition cost (CAC), conversion rates, and channel ROI, and respond to performance metrics.

• Collaborate with content, design, and development teams to launch landing pages and conduct A/B testing on creative elements, messaging, and conversion funnels.

• Execute compliant marketing campaigns tailored for healthcare and senior and patient demographics.

• Work alongside clinical, operations, content, and leadership teams to synchronize marketing initiatives with care delivery.

⛳️ Requirements

• A minimum of 7 years of hands-on experience in performance marketing (84 months).

• Proven track record of personally developing and scaling paid, SEO, and lifecycle marketing programs.

• Experience in leading roles at high-growth technology or consumer-scale organizations.

• Up-to-date expertise in Google Ads and Meta Ads.

• Proficient in GA4 and analytics/attribution methodologies.

• Familiarity with Ahrefs, SEMrush, and Search Console.

• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.

• Capability to independently manage the entire marketing function, from strategic planning to execution.

• Strong understanding of budgets, customer acquisition cost (CAC)/lifetime value (LTV), and ROI.

• Excellent proficiency in both written and verbal English.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent demonstrable experience.

• Preferred: Experience in the US market, healthcare, senior living, regulated industries, B2B lead generation, multi-location/local SEO, or early-stage startup environments.

🏝️ Benefits

• Attractive salary range of USD $2,500–$2,700 per month (base plus performance bonus), with potential for additional earnings based on performance.

• Work schedule from Monday to Friday, 9:00 AM – 5:00 PM PST.

• Follow the US holiday calendar — enjoy time off when facilities are closed (Thanksgiving, Christmas, Memorial Day, Labor Day, and more).

• Comprehensive health benefits.

• Paid time off.