Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and oversee campaigns across platforms such as Google Ads, Microsoft Ads, YouTube, and TikTok.

• Track campaign performance metrics including CTR, conversion rates, CPC, CAC, and ROAS to ensure campaign health.

• Manage budgets effectively to enhance ROI, amplify successful campaigns, and pause those that are underperforming.

• Optimize audience targeting, keywords, and bidding strategies informed by performance data.

• Provide weekly reports on campaign performance to the CEO, including insights and recommendations.

• Design and implement 4–6 structured experiments weekly focusing on targeting, keywords, bidding, creative assets, landing pages, and offers.

• Document hypotheses, results, insights, and business impacts of experiments.

• Conduct weekly performance evaluations to identify successful strategies and plan future tests.

• Scale successful experiments into continuous campaigns while phasing out underperforming strategies.

• Analyze creative performance to identify successful elements and detect signs of creative fatigue.

• Offer data-driven feedback to the Creative Strategist and manage the creative testing pipeline.

• Examine the acquisition funnel from ad click through to landing page, registration, and paid membership.

• Collaborate with Product and Design teams on optimizing landing pages and conducting A/B testing.

• Work with Engineering to enhance registration flows and improve conversion rates.

• Deliver weekly funnel insights to the Product, Engineering, and Sales teams.

• Set up and manage tracking using Google Analytics 4, Google Tag Manager, and native platform reporting tools.

• Monitor key marketing metrics and ensure data accuracy across various platforms.

• Prepare comprehensive weekly reports for the CEO on revenue, channel ROAS, CAC trends, and actionable insights.

• Troubleshoot any tracking issues that arise across advertising platforms.

⛳️ Requirements

• At least 5 years of experience managing large-scale paid digital advertising campaigns.

• Proven success in enhancing measurable business outcomes through paid acquisition, including revenue growth, CAC reduction, or improvements in ROAS.

• Strong hands-on expertise with Google Ads, covering Search, Display, Shopping, and Performance Max.

• Experience in managing campaigns on at least one additional platform, such as Microsoft Ads (Bing), TikTok, YouTube, or Meta.

• Demonstrated ability to set up tracking using Google Analytics 4 and Google Tag Manager.

• Capability to analyze marketing funnel metrics effectively.

• Experience with A/B testing, experimentation, and optimizing landing pages.

• Strong analytical and quantitative abilities.

• Proficiency in making evidence-based decisions.

• Exceptional written and verbal communication skills.

• Ability to convey complex concepts clearly to both technical and non-technical audiences.

• Comfortable working autonomously in a remote setting with minimal supervision.

• Highly organized, detail-oriented with documentation, and disciplined regarding processes.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Professional development and training programs.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.