Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee highly detailed keyword and ad group frameworks across category terms.

• Craft and continually test ad copy that aligns with buyer intent at every phase of the search journey.

• Focus intently on keyword-level optimization: bids, match types, quality scores, negative keywords, and search term analysis.

• Manage the strategy for competitor terms with a clear rationale on when and why to bid on specific competitors.

• Allocate budgets across campaigns and ad groups based on performance metrics.

• Create and implement paid social campaigns on platforms such as Meta, LinkedIn, and other relevant channels.

• Oversee the entire creative process: ad copy, static visuals, and video content.

• Manage the conversion architecture on landing pages and essential website flows.

• Compile insights from various tests to ensure that each experiment leads to improved-performing pages and flows over time.

• Handle the integration between advertising platforms, CRM, and analytics.

⛳️ Requirements

• 5–7 years of practical experience in performance marketing, with a minimum of 2–3 years in B2B technology, industrial, or manufacturing-related markets characterized by long sales cycles and technical buyers.

• Extensive knowledge in paid search, paid social, and conversion rate optimization — a specialist rather than a generalist who has a genuine strength in all three areas.

• Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.

• Strong grasp of marketing technology architecture — understanding how platforms connect, the flow of conversion data, and how to establish reliable tracking and attribution.

• Keen analytical skills. You approach problems in terms of unit economics, funnel mathematics, and statistical significance — avoiding vanity metrics.

• Outstanding ad copywriting abilities. You can create search ads, social media copy, and landing page headlines that drive conversions.

• An inclination towards speed and experimentation. You prefer to conduct an imperfect test this week rather than wait to design the perfect one next month.

• Comfort in a fast-paced startup environment where you will take ownership of the function rather than follow an existing playbook.

🏝️ Benefits

• Employee stock options

• Paid time off

• Medical, dental, and vision insurance

• Life insurance

• Disability insurance

• 401(k)