Performance Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads.

• Develop effective campaign frameworks that include ad sets, targeted audiences, ad groups, creative assets, and bidding techniques.

• Create and execute A/B tests on creative materials, messaging, landing pages, and audience segments.

• Administer campaign budgets and pacing to enhance ROI and expand profitable campaigns.

• Consistently refine campaigns to boost CPA, ROAS, CTR, CPC, Conversion Rate, and LTV.

• Recognize high-performing audience segments and scale successful campaigns.

• Perform keyword research, audience segmentation, and competitor analysis.

• Apply advanced targeting techniques such as retargeting, lookalike audiences, and custom segments.

• Establish and manage tracking through Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET.

• Observe funnel performance and attribution models across different channels.

• Compile weekly and monthly performance reports featuring actionable insights.

• Spot opportunities for enhancing conversion funnels and campaign effectiveness.

• Collaborate with design and content teams to create high-impact ad creatives.

• Deliver data-driven creative briefs informed by campaign insights.

• Partner with product and CRO teams to optimize landing pages and elevate conversion rates.

⛳️ Requirements

• 2–4 Years of Hands-On Experience: You have overseen substantial monthly budgets and can demonstrate your success with solid evidence.

• B.Tech/B.E. degree from a Tier 1 Institute (IIT, NIT, or equivalent).

• In-depth knowledge of Meta Ads Manager (Facebook & Instagram).

• Expertise in Google Ads (Search, Display, PMax, YouTube, Demand Gen).

• Experience in managing campaigns through Microsoft Advertising (Bing Ads).

• Comprehensive understanding of campaign goals, bidding strategies, and audience targeting.

• Proficient in Google Analytics 4, Google Tag Manager, and tracking pixels.

• Strong analytical abilities with expertise in Excel / Google Sheets.

• Experience conducting A/B tests and analyzing campaign performance metrics.

🏝️ Benefits

• Work Type: Full Time