Performance Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement a performance marketing strategy across Meta and Google to enhance GDV growth for One Time Promoted and Monthly Recurring products.

• Oversee CRM channels such as RCS, WhatsApp, and email to maintain consistent GDV delivery through owned media.

• Supervise SEO execution in partnership with content and editorial teams to boost organic GDV contributions.

• Manage stakeholder relationships and ensure that all billing and compliance requirements across channels are fulfilled accurately and promptly.

• Design and manage digital prospecting and remarketing campaigns across paid channels.

• Oversee budgets for all digital channels to ensure a strong return on investment and efficient customer acquisition cost (CAC).

• Identify and experiment with new channels to consistently meet or surpass established critical metrics.

• Conduct data analysis across all performance channels and provide structured insights regularly to creative, content, and leadership teams to guide campaign strategy and creative development.

⛳️ Requirements

• Over 5 years of experience in leading marketing teams, ideally in a related field.

• A degree in marketing, business, or technology, or equivalent experience; an MBA is advantageous.

• Proven experience in executing successful marketing campaigns across various channels such as Facebook, Instagram, AdWords, etc.

• A data-driven and analytical mindset with a strong understanding of web analytics.

• Creative problem-solving skills and a proactive attitude.

• Exceptional presentation, written, and verbal communication abilities.

🏝️ Benefits

• An unmatched opportunity to work at a rapidly growing startup while making a positive social impact.

• A collaborative work environment with a high-impact focus.

• Competitive salary aligned with market standards.