Performance Marketing Executive – D2C E-commerce

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, initiate, and enhance performance marketing campaigns across platforms such as Meta Ads, Google Ads, LinkedIn, Twitter/X, and other digital channels.

• Oversee paid campaigns aimed at driving growth in D2C e-commerce sales (conversions on the brand’s website).

• Evaluate website performance utilizing Google Analytics, Shopify, and attribution tools.

• Develop campaign strategies, media plans, and frameworks for budget allocation.

• Rigorously monitor campaign performance and produce regular reports for clients.

• Independently handle daily client communications and lead weekly/monthly review meetings.

• Collaborate with the creative team by providing campaign insights, creative suggestions, and monthly creative requirements.

• Analyze performance trends, uncover optimization opportunities, and enhance ROAS across campaigns.

• Facilitate experimentation through A/B testing, audience testing, funnel improvements, and conversion optimization.

• Participate in broader discussions regarding growth strategies for client accounts.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in performance marketing for D2C / E-commerce brands.

• Extensive working experience with Google Ads and Meta Ads (required).

• Previous experience with agencies managing multiple client accounts at once.

• Demonstrated success in managing e-commerce performance campaigns with small to mid-scale budgets.

• Strong knowledge of Google Analytics, attribution setup, conversion tracking, and campaign evaluation.

• Familiarity with Shopify and e-commerce website analytics.

• Ability to analyze data, recognize trends, and make independent optimization choices.

• Good grasp of creative strategy and capability to offer creative direction based on campaign performance.

• Experience with email marketing, WhatsApp marketing, or marketplace marketing is advantageous.

• Experience in running lead generation campaigns is a plus.

• Excellent communication skills with the ability to manage client interactions independently.

• Strong analytical skills with a high comfort level working with numbers and performance data.

• Proficiency in Excel and PowerPoint.

• Must possess a personal laptop and a reliable work-from-home setup.

🏝️ Benefits

• No micromanagement. If you take ownership of your work, you will receive complete trust and autonomy.

• No unnecessary salary deductions or restrictive leave policies.

• A hybrid team that offers flexibility to work from any location.

• An opportunity to participate in authentic founder-level discussions and business conversations.

• Insight into how real business and growth decisions are made.

• Direct collaboration with leaders who have built and scaled some of India's top D2C brands.

• A learning environment that provides practical industry exposure, not just task execution.