Performance Marketing Channel Manager

📋 Description

• Take charge of the daily management and enhancement of paid advertising campaigns on TikTok and Meta (Facebook and Instagram).

• Oversee budgets, targeting, and bidding strategies to effectively drive acquisition in line with CPA, ROAS, and conversion objectives.

• Conduct extensive creative testing in collaboration with Social and Creative teams, quickly iterating and scaling the most effective ads.

• Assess campaign performance and make informed decisions by amplifying successful campaigns and optimizing or halting those that underperform.

• Work alongside Operations, Analytics, and Growth teams to enhance tracking, attribution, and overall funnel performance.

⛳️ Requirements

• A minimum of 5 years' experience in performance marketing, paid social, or growth marketing within a B2C, D2C, or fintech sector.

• Proven experience in managing and scaling campaigns on both TikTok Ads and Meta Ads platforms.

• Strong analytical abilities with a track record of optimizing for CPA, ROAS, and conversion metrics.

• Demonstrated capability in conducting structured creative testing and transforming insights into scalable growth strategies.

• Experience in cross-functional collaboration with analytics, product, and creative teams.

• A proactive and driven approach – everyone here is a builder and executor.

🏝️ Benefits

• Competitive base salary, stock options, and health benefits starting from Day 1.

• 401(k) plan with company matching.

• Remote-friendly work environment (US), flexible time off (FTO), and opportunities for professional growth.

• A high-growth, mission-driven, and inclusive culture where your contributions make a significant impact.