Performance Marketing Associate

This is a fully remote position, open to applicants in New York.

📋 Description

• We are seeking a data-driven Performance Marketing Associate to oversee and enhance paid media campaigns across Google Ads, Microsoft Ads, and various global search engines and social media platforms.

• Your primary responsibilities will involve: Campaign Optimization.

• Strategize, execute, and refine paid search campaigns on Google Ads, Microsoft Ads, and additional search engines.

• Formulate and apply bidding strategies, audience segmentation, and A/B testing aimed at maximizing ROAS and cost efficiency.

• Track essential KPIs and implement data-driven modifications to enhance CTR, conversion rates, and overall campaign effectiveness.

• Analytics & Insights.

• Utilize Google Analytics, Looker Studio, and other reporting tools to monitor and assess campaign performance.

• Convert complex datasets into actionable insights and present findings through dashboards and reports.

• Collaborate with cross-functional teams to guide strategic marketing decisions.

• Client Success & Collaboration.

• Act as a point of contact for clients, ensuring their paid media strategies are in alignment with business goals.

• Provide regular performance updates, insights, and recommendations to foster continuous improvement.

• Keep abreast of industry trends and platform updates to proactively discover new opportunities.

⛳️ Requirements

• Search Engine Marketing Knowledge – Some experience with Google Ads and Microsoft Advertising, including fundamental campaign optimization.

• Social Media Advertising (Nice to Have) – Familiarity with paid social media campaigns on platforms such as Facebook, LinkedIn, or TikTok is an advantage.

• Data Analysis & Storytelling – Proficient in Excel with the capability to translate data into engaging insights and actionable strategies.

• Collaboration & Teamwork – A team-oriented individual who can support various projects and contribute to an inclusive, “all-in” culture.

• Communication Excellence – A clear and effective communicator in in-person, virtual, and written formats.

• Critical Thinking & Ownership – A proactive problem-solver who takes initiative, challenges conventional thinking, and advocates for clients.

🏝️ Benefits

• Flexible working arrangements: Whether you prefer working full-time in the office, occasionally coming in, or being a digital nomad, we accommodate your needs. We encourage our on-site employees to visit our offices once a week. For candidates located outside New York, this position will be fully remote.

• Educational opportunities: All staff members can take advantage of Crealytics’ Academy, which offers growth opportunities including language instruction, certification training, and professional development, among numerous other skill-based courses.

• International exposure: With offices in NYC, Berlin, and Mumbai, we provide our employees access to premier insights across three continents and learning opportunities that arise from working on global accounts.

• Comprehensive health and dental benefits.

• 401K.

• Flexible time options.

• And much more.