Performance Marketer, Paid Search Focus

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Strategize, oversee, and enhance Google Ads (Paid Search) campaigns while contributing to paid media efforts on Meta and LinkedIn.

• Take charge of keyword strategy, bidding tactics, and search intent optimization to attract high-quality candidates.

• Experiment with and test new advertising platforms such as Reddit, X (Twitter), and TikTok.

• Manage the entire lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing enhancements.

• Collaborate closely with the Creative and Content teams to create and refine effective ad creatives.

• Track and improve performance using key performance indicators (KPIs) like CPL, CPA, and ROAS.

• Evaluate campaign performance and convert data into actionable insights.

• Keep abreast of platform updates, algorithm changes, advertising trends, and industry best practices.

• Consistently A/B test headlines, creatives, landing pages, audiences, and calls-to-action to optimize conversion rates.

• Create and maintain performance dashboards, providing campaign insights to leadership.

⛳️ Requirements

• 3–6 years of practical experience in managing Google Ads (Paid Search) campaigns, along with additional experience in Meta and/or LinkedIn Ads.

• Deep understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.

• Demonstrated ability to enhance campaign performance while minimizing acquisition costs.

• Strong analytical skills with proficiency in Google Analytics, Looker Studio, Mixpanel, or comparable reporting tools.

• Comfortable managing and scaling paid advertising budgets across various channels.

• Experience working with creative teams to produce high-converting advertising assets.

• Familiarity with emerging advertising platforms like Reddit Ads, X Ads (Twitter), or TikTok Ads.

• Highly self-sufficient, organized, and adept at working in a remote-first setting.

• Proven track record in executing B2B paid media campaigns, focusing on lead generation and performance marketing.

• Experience in managing and optimizing campaigns across multiple international markets, regions, or global audiences.

🏝️ Benefits

• Competitive salaries

• Long-term career opportunities

• Opportunity to work with innovative companies across Europe and the United States