Performance Marketer

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Create and execute paid performance marketing strategies that support customer acquisition and retention objectives.

• Initiate and oversee multi-channel campaigns across PPC, display networks, social media, and affiliate partnerships.

• Manage the entire process of campaign execution—from audience targeting and ad development to bid management and reporting.

• Track daily performance metrics (CPC, CTR, CPA, ROAS, etc.) and implement real-time adjustments to enhance outcomes.

• Perform keyword analysis, collaborate with development teams to create landing pages, and continually optimize conversion funnels.

• Leverage heatmaps, user behavior insights, and customer feedback to pinpoint and address friction points.

• Design and conduct A/B and multivariate tests to improve ads, calls to action, creative assets, and conversion paths.

• Monitor and assess campaign performance through analytics platforms and create dashboards for reporting insights.

• Make budget reallocation decisions informed by performance trends and return on investment.

⛳️ Requirements

• Minimum of 4 years experience in performance marketing or media buying with a proven record of successful campaigns.

• A degree in Marketing, Business, or equivalent practical experience.

• Proficient in HubSpot, Salesforce, Klaviyo, Mailchimp, Optimizely, or VWO.

• Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.

• Strong understanding of PPC, display advertising, social media marketing, affiliate marketing, and retargeting strategies.

• Capability to analyze campaign data, extract insights, and influence decision-making.

• Experience with A/B testing, optimizing landing pages, and mapping user experiences.

• Ability to handle multiple projects and deadlines concurrently with a keen attention to detail.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• A collaborative and innovative work environment.