Performance Manager, Demand Gen, Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• As a member of the Performance department (performance marketing), you will take on the role of Performance Manager, tasked with ensuring excellence in Performance Programs by executing growth strategies, addressing complex challenges, and nurturing team development to maintain Thrive's status as a leader in performance marketing.

• Your role will involve overseeing the success of our most critical brands and partnerships, which range from well-known household names to emerging brands in their growth phases.

• You will also play a vital role in product innovation and project growth initiatives, collaborating with a team to enhance our product and service offerings continuously.

• Your areas of responsibility will include:

• Domain: Recognized as a performance marketing leader at Thrive, you will tackle client challenges with innovative solutions, advocate for team member career advancement, and contribute to agency-wide thought leadership in your expertise.

• Client: Elevate and redefine client success standards at Thrive by promoting outstanding client service. Address client and project challenges with performance marketing solutions and offer guidance on workflow and resource management.

• People: Strengthen the expertise within the Performance department by mentoring and managing team members, and aiding their development through upskilling, training materials, workshops, and other company resources.

• Company: Make impactful contributions to both people and projects within the Performance department by addressing complex issues, coordinating support, and collaborating with stakeholders. Utilize your performance marketing knowledge to enhance organizational initiatives and support company objectives.

⛳️ Requirements

• You have planned and executed multi-channel, full-funnel performance marketing campaigns with media expenditures surpassing $500k USD per month, consistently achieving positive ROI across various platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok).

• You have organized and led teams of 5-10, providing direct management, training, and strategic direction to cultivate junior team members into management roles.

• You have developed and personalized dashboards using tools such as Google Sheets, Excel, Looker, or Tableau to enhance reporting, analyze performance metrics, and concentrate on key business objectives and KPIs.

• You have created or refined internal initiatives or processes that have been embraced organization-wide, raising performance standards throughout the company.

• You have driven performance media strategies across various business sectors, successfully managing pacing, forecasting, and reporting aligned with business objectives, and effectively communicated these strategies to senior stakeholders, including C-Suite executives.

• You have successfully managed client relationships involving multiple stakeholders, providing strategic recommendations, resolving complex issues, and securing buy-in through clear and effective communication in meetings and digital channels.

🏝️ Benefits

• Profit Sharing (after 1 year of employment)

• Benefits