Performance Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Analyze customer behavior, competitive offers, performance metrics, and successful advertisements.

• Transform insights into effective angles, hooks, scripts, concepts, and detailed briefs.

• Develop and oversee the creative testing roadmap for Meta.

• Conduct research on customers, competitors, market trends, and successful ad formats.

• Create concepts, angles, hooks, scripts, headlines, and primary copy.

• Produce actionable briefs for editors.

• Evaluate creative performance alongside media buyers to understand the reasons behind ad success or failure.

• Rapidly iterate on successful concepts before performance starts to decline.

• Establish repeatable systems for producing and learning from creative at scale.

• Maintain a robust pipeline of new concepts and testing opportunities.

• Achieve KPIs, including weekly high-quality concepts, viable or successful ads, swift transition from insight to launch, and budget management carried by creatives.

• Fulfill 30-, 60-, and 90-day milestones for briefs, new concepts, learning loops, and account expenditure.

⛳️ Requirements

• Proven creative strategist with expertise in direct-response advertising.

• Experience in creating ads that have a monthly spend exceeding $100,000, with verifiable evidence.

• Solid understanding of direct-response psychology.

• Ability to translate customer pain points into engaging creative solutions.

• Knowledge of various awareness levels and the capability to write distinctively for each.

• Skill in differentiating strong concepts from refined yet ineffective ads.

• Comfortable using performance data to inform creative decisions.

• AI-focused approach to research, ideation, scripting, and production, avoiding low-quality AI outputs.

• Effective communication with editors, media buyers, and leadership.

• Ability to act swiftly, take ownership, and work independently without constant supervision.

🏝️ Benefits

• Performance bonuses based on a percentage of ad spend on successful creatives.

• Flexibility to work remotely.

• Options for full-time, part-time, or contract/freelance engagement.