Performance Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Analyze customer behavior, competitive offers, performance metrics, and successful advertisements.

• Develop and oversee the creative testing strategy for Meta.

• Investigate customer preferences, competitor activities, market dynamics, and effective ad formats.

• Generate innovative concepts, angles, hooks, scripts, headlines, and main copy.

• Draft precise briefs for editors.

• Evaluate creative performance in collaboration with media buyers to determine the factors behind ad success or failure.

• Rapidly refine successful concepts before performance diminishes.

• Establish scalable systems for the production and analysis of creative content.

• Maintain a robust pipeline of novel ideas for ongoing testing.

• Weeks 1–2: perform comprehensive research on customers, account history, and competitors.

• By Day 30: initiate the first series of briefs, incorporating entirely new concepts.

• By Day 60: ensure a new concept is generating actual spend and conduct a weekly learning review.

• By Day 90: ensure that creatives account for an increasing portion of overall account expenditure.

• Responsible for the weekly launch of high-quality concepts, the percentage of viable or successful ads, the speed of transitioning insights to launched creative, and the spending attributed to creatives.

⛳️ Requirements

• Minimum qualification: developed advertisements that achieved over $100K in spending within a single month and can provide proof.

• This is an experienced-level position.

• Comprehend direct-response psychology.

• Transform customer challenges into persuasive creative content.

• Recognize various levels of awareness and adjust writing style accordingly.

• Differentiate between strong concepts and polished but ineffective advertisements.

• Utilize performance data to inform creative choices.

• Leverage AI for research, ideation, scripting, and production while avoiding low-quality output.

• Clearly communicate with editors, media buyers, and leadership.

• Act swiftly, take initiative, and work independently without constant supervision.

🏝️ Benefits

• A share of ad spending on successful creatives.

• Potential equity opportunities for top performers.

• Option for remote work.

• Flexible employment arrangements: full-time, part-time, or freelance.