Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute co-marketing initiatives with strategic partners, overseeing the entire process from partner alignment to asset creation, campaign implementation, field activation, and performance measurement. Take ownership of the pipeline contributions resulting from partner marketing efforts and ensure clear reporting.

• Manage partner representation at significant industry events (including our own, BreakThrough), co-hosted webinars, and collaborative field programs. Facilitate logistics, messaging, and follow-up across both partnership sides to ensure activations yield pipeline results.

• Act as the primary marketing liaison to partner marketing and alliances teams at essential accounts. Foster strong working relationships that encourage partner counterparts to actively engage with us. Create opportunities for 6sense to co-present at joint events, and build the trust necessary for expediting joint programs.

• Establish criteria for success in partner marketing at 6sense, collaborating with marketing operations to develop the reporting framework for measurement, and regularly communicate results to marketing leadership and business development stakeholders.

• Measure the volume and speed of pipeline generated through co-marketing initiatives and partner activations, ensuring clear attribution tracking.

• Assess the depth of engagement from partner counterparts: co-investment in initiatives, production of co-branded content, execution of joint events, and generation of partner-sourced leads.

• Evaluate the usage and effectiveness of partner-facing enablement materials, gauged through feedback from partner sales teams and co-sell conversation success rates.

• Ensure timely and accurate delivery of co-marketing programs, resulting in a strengthened partner relationship.

⛳️ Requirements

• A minimum of 5 years in B2B marketing, including at least 2 years in a field marketing, partner marketing, alliance marketing, or ecosystem marketing role where you had ownership of outcomes and field programs.

• Proven experience working directly with external partner stakeholders. You have presented to partner leadership, negotiated co-marketing agreements, and maintained productive relationships even during disagreements.

• A well-defined perspective on how to assess the impact of partner marketing, including strategies for addressing the attribution ambiguity that often arises.

• Understanding of the B2B SaaS technology landscape: practical knowledge of ISV partnerships, technology integrations, and co-selling dynamics.

🏝️ Benefits

• Health insurance coverage

• Life insurance

• Disability insurance

• 401K employer matching program

• Paid holidays

• Self-care days

• Paid time off (PTO)