Partner Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of acquisition, activation, engagement, and retention for Apollo’s extensive agency segment from start to finish.

• Establish and report on funnel metrics such as activation rate, time-to-first-deal, partner-sourced pipeline, engagement and certification rates, retention, and dormancy by cohort.

• Determine when scaled programs should transition to human-managed relationships and collaborate with the Solution Partner Program team.

• Design and implement tiered, automated programs for partner onboarding, certification, and continuous engagement.

• Create and manage partner segmentation based on activity, certification, deal registration, referral volume, and account overlap.

• Oversee PartnerStack for partner enrollment, tiering, commissions, program administration, and lifecycle initiatives.

• Experiment and refine segmentation, messaging, sequencing, and incentive triggers to enhance funnel conversion rates.

• Utilize Crossbeam account-mapping data to highlight overlaps among partners, customers, and prospects.

• Convert ecosystem signals into automated nudges for partners and internal routing.

• Collaborate with Partner Marketing to develop enablement material, product updates, and co-marketing resources.

• Distribute content broadly across the partner network.

⛳️ Requirements

• Experience in growth marketing, lifecycle marketing, or PLG customer marketing, with programs executed for thousands of accounts or users.

• Proficient in funnel mathematics: activation, conversion, retention, and cohort churn.

• Capability to extract and analyze your own data.

• Proficient in using PartnerStack for partner operations, tiering, and commissions management.

• Familiarity with Crossbeam for account overlap and mapping, or a proven ability to quickly learn similar tools.

• Proven success in designing scalable programs through automation and segmentation rather than solely executing outreach personally.

• Comfortable working with marketing teams to produce and distribute content without being directly responsible for content creation.

• Preferred: Experience with marketing automation and lifecycle tools such as Customer.io, Braze, Iterable, or HubSpot workflows.

• Preferred: Background in self-serve/PLG motions, developer or app ecosystem growth, or tiered partner programs.

• Preferred: Previous experience with a high-growth B2B SaaS company.

🏝️ Benefits

• Equity

• Company bonus or sales commissions/bonuses

• 401(k) plan

• At least 10 paid holidays each year

• Flexible PTO

• Parental leave

• Employee assistance program

• Wellbeing benefits

• Global travel coverage

• Life, AD&D, STD, and LTD insurance

• FSA and HSA options

• Comprehensive medical, dental, and vision benefits

• Resources, support, and autonomy to take charge of your role and create a meaningful impact

• Collaborative team environment across departments

• Freedom to innovate, take calculated risks, and achieve significant successes