Part-Time Pilates Instructor Training Growth Marketer

This is a fully remote position, open to applicants in Australia.

📋 Description

• Spearhead and implement marketing initiatives for each training intake, including online and hybrid formats.

• Manage the lead generation process from initial awareness to final enrolment.

• Create and execute strategies aimed at attracting new audiences beyond our current studio database.

• Monitor and report on the performance of campaigns, including cost per lead and conversion rates.

• Take charge of the setup and ongoing management of ActiveCampaign for the training program.

• Develop and oversee the pre-launch waitlist campaign.

• Collaborate across paid media, social content, and email to ensure a unified launch approach.

• Assist in shaping PIT's brand positioning as a semi-independent asset in Upstate.

⛳️ Requirements

• Over 3 years of experience in a marketing role, preferably within consumer brands, fitness, education, or training sectors.

• Demonstrated ability to manage lead generation campaigns from start to finish.

• Practical experience with CRM systems; familiarity with ActiveCampaign or similar platforms (HubSpot, Klaviyo, Mailchimp).

• Excellent copywriting skills; capable of drafting an email sequence and campaign brief independently.

• Proficient in managing Meta Ads at a campaign level.

• A strategic thinker who can also focus on detail and execution.

• A self-motivated individual.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work environment with a focus on work-life balance.

• Access to exclusive training programs and resources.