Part-Time Performance Creative Strategist – Health & Wellness Brand

This is a fully remote position, open to applicants in Texas.

📋 Description

• Generate around 8–12 direct-response advertising concepts on a weekly basis.

• Craft scripts, hooks, briefs, headlines, and messaging designed for specific audiences, platforms, and stages of awareness.

• Take charge of monthly creative direction and synchronize agencies, editors, and creators around successful strategies.

• Develop creative strategies for platforms such as Meta, AppLovin, and other acquisition channels.

• Analyze performance data to pinpoint effective hooks, messages, formats, personas, and offers.

• Evaluate footage and creative assets to decide what to test, modify, combine, or phase out.

• Transform successful creative into iterations, mashups, static content, and video variations.

• Prepare actionable briefs and guide freelance editors and agency partners.

• Conduct research on competitor advertisements, emerging formats, customer insights, and platform-specific trends.

• Lead weekly creative reviews that focus on performance, pipeline status, insights, and upcoming tests.

• Coordinate efforts among agencies, editors, producers, organic content teams, creators, and brand partners.

• Mentor creative contributors on best practices for direct-response and performance marketing.

• Share creative insights, recommendations, and production priorities with leadership.

• Maintain an organized source of truth for briefs, creative statuses, testing outcomes, and performance notes.

• Create a structured testing rhythm and minimize the backlog of untested creative.

⛳️ Requirements

• 4–7 years of experience with direct-to-consumer brands or performance-marketing agencies.

• Proven success in developing paid social creative for DTC or e-commerce brands.

• Exceptional skills in direct-response copywriting and scriptwriting.

• Experience in translating customer research and performance data into creative ideas.

• Comprehensive understanding of paid social creative across both video and static formats.

• Knowledge of creative testing, iteration, audience awareness, hooks, angles, and messaging focused on conversion.

• Experience in managing multiple agencies, editors, creators, or production partners at the same time.

• Strong organizational and project-management abilities.

• Proficient with Meta’s advertising ecosystem and performance analytics tools.

• Familiarity with project-management and reporting tools like ClickUp, Asana, Google Sheets, or similar.

• Direct, witty, and energetic communication style appropriate for a men’s health brand.

• Capability to work autonomously, prioritize swiftly, and execute tasks without extensive resources or bureaucracy.

• Availability for consistent overlap with Pacific Time working hours.

• Nice to have: experience in men’s health, wellness, supplements, or any regulated DTC/CPG category.

• Nice to have: experience within a high-growth DTC performance brand.

• Nice to have: familiarity with analytics and acquisition platforms like Triple Whale, AppLovin, or similar.

• Nice to have: hands-on video-editing abilities, especially with Adobe tools.

• Nice to have: experience in creating rough cuts, mashups, or rapid creative prototypes.

• Nice to have: familiarity with AI-assisted creative tools such as Persona OS or Manus.

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours